Leveraging 'A Little Red Paj' IP rau kev coj noj coj ua thiab cov khoom muaj tswv yim kom mus kis, qhia txog qhov tseem ceeb ntawm kev hloov pauv luam ntawv
Ua yeeb yam Zhao Liying thiab Huang Xiaoming, 'Cov Zaj Dab Neeg Hauv Nroog' tau ua rau muaj koob meej hauv online tom qab nws premiere ntawm CCTV thaum Lub Ib Hlis 10, thiab lub Plaub Hlis 1, nws tau ua lwm qhov tseem ceeb ntawm Zhejiang Satellite TV's China Blue Theatre, tuav nws qhov chaw siab. Cov koob tau txais kev ntaus nqi siab thiab kev tshuaj xyuas muaj zog, ua rau muaj txiaj ntsig zoo ntawm cov khoom lag luam IP derivative thiab ua rau lawv nrhiav tom qab hauv khw.
Txhawm rau txeeb lub sijhawm ua lag luam, Longgang City Printing and Packaging Industry Association tau txais kev tso cai rau 'Cov Dab Neeg Hauv Nroog' IP, nrog 11 cov tswv cuab cov tuam txhab koom nrog kev txhim kho thiab muag khoom ntawm ntau yam khoom siv derivative. Ntawm lawv, Wenzhou Qiheng Printing Co., Ltd. capitalized nyob rau hauv lub tsheb sib, ua tib zoo tsim ntau yam acrylic kab lis kev cai thiab muaj tswv yim khoom nyob ib ncig ntawm no IP. Tom qab cov khoom no tsis yog tsuas yog lub zog tseem ceeb ntawm Longgang's 'millet economy', tab sis nws kuj qhia txog cov kauj ruam txiav txim siab ntawm cov tuam txhab luam ntawv hauv zos hauv lawv cov kev hloov pauv thiab hloov kho dua tshiab.
Nyob rau hauv Qiheng Printing's ntau lawm Rhiav, cov cav tov roared nyob rau hauv ib qho kev txiav txim raws li ntau yam txheej txheem ntau lawm rau acrylic kab lis kev cai thiab muaj tswv yim cov khoom tsis tu ncua. Zhang Fangfei, tus thawj coj ntawm lub tuam txhab tsim khoom, hais rau cov neeg sau xov xwm tias thaum ntxov ua ntej tshaj tawm ntawm 'Lub Nroog Loj Cov Txheej Txheem', lub tuam txhab twb tau npaj, pib tsim thiab tsim cov khoom lag luam kab lis kev cai thiab muaj tswv yim raws li IP no. Lawv tau ua tiav ntau tshaj kaum cov khoom, suav nrog cov cim keychains, daim npav cib, thiab cov hlau nplaum tub yees. Cov khoom no raug rov ua dua cov kab lus ntawm cov cim thiab cov classic scenes los ntawm cov yeeb yam, thaum lub ntuj pob tshab ntawm cov khoom siv acrylic ntxiv ob qho tib si zoo nkauj thiab cov nqi sib sau. Txhua yam khoom nqa cov cim nco ntawm koob, dhau los ua qhov nruab nrab tseem ceeb rau cov kiv cua kom nyiam lawv cov kev nco.
"Lub tas luav-style keychains peb tsim nyob ib ncig ntawm cov duab ntawm Tus Tswv Cuab Li Qiuping kuj tau ua ke nrog cov khoom siv me me uas muaj nyob rau ntawm 'Lub Nroog Loj Cov Txheej Txheem,' txuas nrog ib lub lanyard. Lawv tuaj yeem dai rau ntawm lub hnab ev ntawv lossis siv los ua txhua hnub hangings. Tus qauv tsim yog yooj yim thiab elegant, thiab cov cim sawv cev yog qhov tseeb rau cov cim hauv cov yeeb yam, "Zhang F piav qhia.
Kev tsim khoom ntawm acrylic kab lis kev cai thiab cov khoom muaj tswv yim yuav tsum tau ua ntau yam txheej txheem. Ua ntej, cov ntawv luam tawm digital yog ua raws li cov qauv tsim kom meej meej luam cov qauv mus rau cov nplooj ntawv acrylic; Tom qab ntawd, siv lub tshuab txiav, cov nplooj ntawv raug txiav kom raug raws li qhov ntev preset kom ntseeg tau tias du, burr -dawb npoo. Rau cov xuab zeb - ntws style kab lis kev cai thiab cov khoom muaj tswv yim, ib kauj ruam ntxiv ntawm kev tsim cov xuab zeb- ntws kab noj hniav yog xav tau tom qab txiav. Thaum kawg, los ntawm cov txheej txheem xws li laminating thiab sib dhos, txhua yam khoom noj khoom haus zoo nkauj thiab muaj tswv yim tiav.
Kev muag khoom kub ntawm cov IP kab lis kev cai thiab cov khoom muaj tswv yim zoo ua rau muaj kev cuam tshuam kev lag luam ntawm Longgang's Guzi (Grain) kev lag luam. Nyob rau hauv xyoo tas los no, Guzi kev lag luam tau dhau los ua txoj hauv kev tshiab rau kev noj qab haus huv. Kev vam khom lub hauv paus kev lag luam luam ntawv paub tab hauv Longgang, cov tuam txhab luam ntawv tsoos tau raug txhawb kom hloov mus rau hauv kev coj noj coj ua thiab muaj tswv yim. Raws li lub tuam txhab luam ntawv tsim nrog peb caug- xyoo keeb kwm hauv Longgang, Wenzhou Qiheng Printing Co., Ltd. yav dhau los tsom rau kev tsim cov ntawv pov thawj hwm. Nyob rau hauv 2024, nws coj kom zoo dua ntawm kev ua lag luam thiab tsim Wenzhou Freedom Mark Cultural thiab Creative Co., Ltd., sib sib zog nqus koom nyob rau hauv kev tshawb fawb thiab zus tau tej cov acrylic kab lis kev cai thiab muaj tswv yim khoom.
Nrog rau cov txheej txheem tsim khoom muaj zog thiab muaj peev xwm tsim kho tshiab, Qiheng Printing tau ua tiav kev sib koom tes nrog kev sib raug zoo nrog -paub catering hom xws li Pizza Hut, Ambrosial, Guming, thiab nrov anime IPs, ua kom tiav cov crossover layout los ntawm tsoos luam ntawv mus rau kev coj noj coj ua thiab kev lag luam muaj tswv yim. Kev tshawb fawb thiab kev tsim khoom ntawm "Lub Nroog Me, Cov Txheej Txheem Loj" IP kab lis kev cai thiab cov khoom muaj tswv yim tsis tsuas yog nthuav dav txoj kev loj hlob ntawm kev lag luam tab sis kuj tseem cuam tshuam cov txiaj ntsig tshiab rau hauv Longgang's Guzi kev lag luam nrog siab - cov khoom zoo, pab "Suav Printing City" mus rau kev ua "Cultural thiab Creative City."