HP Cov Neeg Koom Tes nrog Oath Inc. los Launch AR Advertising
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Dab tsi yog qhov ntev ntawm cov folding?
HP koom tes nrog Oath Inc. thiab nws cov subsidiary, Yahoo, siv Augmented Reality (AR) los tsim cov phiaj xwm tshiab rau nws qhov HP Instant Ink print program thiab HP Envy Diam duab tshuab luam ntawv los qhia seb Papercraft ua haujlwm nrog nws cov khoom.
AR advertising yog tsim los ntawm Oath's RYOT studio hauv kev koom tes nrog HP. AR Tej kev siv Yahoo Mail xa ntawv, uas tso cai rau cov neeg siv los xaiv cov duab rau lawv cov cuab yeej thiab muab lawv tso rau hauv cov thaij tawm muag.
Advertising yog HP lub tswv yim thiab cov tswv yim rau kev siv cov tsev neeg siv Papercraft. AR kev ua ke siv lub koob yees duab mobile yees nrog ib tus qauv ua qauv. Cia cov neeg siv saib qhov muag thiab mam li ua cov khoom tsis tawm hauv lub.
Mark Melling, tus thawj coj ntawm Oath RYOT Studio UK, tau hais tias: "Peb tau ua haujlwm nyuab heev los pab tsim hom khoom zoo tshaj plaws rau cov khoom siv mobile. Peb cov ntaub ntawv tshiab qhov tseeb yog tau ua pov thawj los ua ib qho piv txwv ntawm kev siv AR cov yam ntxwv zoo los pub cov neeg siv pom nrog lawv lub qhov muag. Yuav ua li cas los txhim kho lub zog hauv tsev nrog cov HP zoo siab tshaj plaws. Cov kev kawm no ua rau lawv nqa cov duab khaws tseg rau hauv lawv lub xov tooj txawb nrog lawv, sim ntau hom kev yees duab thaij duab, thiab mus saib peb lub website Tumblr kom paub ntau ntxiv txog kev siv cov khoom siv tes ua siv tsev . Nws yog ib qho kev zoo siab uas yuav siv cov cuab yeej no los txhim kho HP txoj kev txuas nrog cov neeg siv khoom. "
Rau HP, Sprocket thiab AMP audio printers yog txhua yam kev sim ua ntej. Technology yog nce thiab HP ntseeg tias ntau daim ntawv thov nyob rau hauv lub tsev neeg yav tom ntej yuav tsim cov lus tshiab. Yog li ntawd, HP hauv lawv txhais tes Sprocket thiab AMP suab luam ua cov khoom ua haujlwm hauv kev ua neej. Cov kev hloov hauv tib neeg txoj kev ua neej yuav yeej tsim tau cov kev xav tau tshiab ntawm kev nkag mus rau yav tom ntej.