Yuav ua li cas Digital Printing txhawb ze li ib nrab ntawm cov nyiaj tau los
TJ Books, lub tuam txhab luam ntawv Askiv, yog lub tuam txhab kev coj noj coj ua uas tsom mus rau kev tshaj tawm phau ntawv, luam ntawv, thiab cov kev pabcuam cuam tshuam. Nws tau tsim muaj 50 xyoo dhau los thiab tam sim no muaj ntau dua 140 tus neeg ua haujlwm. Tau ntsib qhov xwm txheej tam sim no hauv UK kev lag luam luam ntawv, tus cwj pwm los ntawm "kev nce siab hauv cov xaj me me, nce kev thov rau tus kheej, thiab kev tswj hwm ib puag ncig," lub tuam txhab tau ntxov kom nkag siab cov qauv tshiab hauv kev lag luam luam ntawv. Los ntawm lig 1990s, nws twb tau pib tsim nws cov lag luam digital. Tom qab xyoo ntawm kev loj hlob, TJ Phau Ntawv tau nthuav tawm txoj kev hloov pauv txawv hauv thaj chaw xws li kev hloov pauv me me, cov kev pabcuam tus kheej, thiab ntsuab qis- cov phiaj xwm carbon, dhau los ua tus qauv rau kev hloov pauv digital luam ntawv hauv UK.
Raws li lub hauv paus thauj tog rau nkoj lub hauv paus kev taw qhia ntawm digital printing
TJ Phau Ntawv siv "txoj kev txhawb nqa kev sib txuas lus kev coj noj coj ua thiab tsim kom muaj kev pabcuam luam ntawv digital hauv tebchaws Askiv" raws li nws qhov chaw tseem ceeb, raws li tag nrho kev lag luam saw ntawm British phau ntawv luam tawm, rhuav tshem cov kev txwv ntawm cov ntawv luam tawm "ntau ntau lawm thiab cov khoom tsim tawm", thiab ua raws cov kev xav tau ntawm cov lag luam hauv zos ntawm "cov khoom me me, tus kheej thiab xa khoom sai". Nws lub lag luam tseem ceeb suav nrog kev luam ntawv ntawm cov phau ntawv kev kawm, kev khi tus kheej ntawm cov menyuam phau ntawv, ntawm -xav tau luam ntawv ntawm cov phau ntawv niche, thiab lwm yam.
Hais txog kev sib koom ua ke ntawm cov peev txheej, TJ Phau Ntawv tso siab rau qhov zoo ntawm cov kev tshaj tawm hauv zos hauv UK los tsim kom muaj kev sib koom ua ke ntawm "digital printing + publishing and distribution + warehousing and logistics". Kev sib txuas nrog cov chaw tshaj tawm hauv zos kom ua tiav ntau yam phau ntawv digital luam ntawv lag luam, tsom mus rau kev daws cov ntsiab lus mob ntawm cov ntawv luam tawm "siab luam ntawv ntim thiab cov khoom muag rov qab", thiab ua raws li cov yam ntxwv ntawm kev lag luam luam tawm niche; Downstream docks nrog cov tsev qiv ntawv hauv zos, cov khw muag phau ntawv thiab cov neeg nyeem ib leeg, muab ib qho kev pab cuam los ntawm - nres kev tsim, luam ntawv mus rau kev xa khoom, thiab ua tiav lub hom phiaj ntawm kev ua haujlwm ntawm "ntawm- kev thov ntau lawm, xoom cov khoom muag, thiab lub sijhawm ua haujlwm siab".
Tag nrho cov saw ntawm digital luam ntawv tawg los ntawm thiab hloov mus rau hauv cheeb tsam
TJ Books 'digital layout tsis yog ib daim ntawv thov thev naus laus zis, tab sis tag nrho -chain innovation npog "cov khoom siv hloov kho dua tshiab, kev tshawb fawb thev naus laus zis thiab kev tsim kho, kev ua kom zoo dua qub, thiab nthuav dav qhov xwm txheej".
01
Kev hloov kho thev naus laus zis: tsom mus rau kev sib koom ua ke ntawm tus kheej thiab kev txawj ntse
TJ Phau ntawv tau nqis peev ntau hauv kev qhia txog cov khoom siv digital luam ntawv thoob ntiaj teb, nrog cov khoom siv ywj pheej hloov kho, tsim kom muaj ntau yam khoom siv matrix, suav nrog 3 lub tshuab luam ntawv toner digital thiab 3 lub tshuab luam ntawv tsis tu ncua.
Raws li kev hloov kho khoom siv, TJ Phau Ntawv tsom mus rau kev txhawb nqa kev tshawb fawb ywj pheej thiab kev tsim cov thev naus laus zis thev naus laus zis thev naus laus zis, nrog kev ua haujlwm tseem ceeb hauv ob lub thev naus laus zis ntawm "cov ntaub ntawv sib txawv" thiab "kev tswj xim ntse" los tsim cov txiaj ntsig sib txawv, thiab tag nrho cov txiaj ntsig R & D tau ua raws li cov kev xav tau ntawm cov neeg nyeem ntawv Askiv thiab kev lag luam thev naus laus zis. Ntawm lawv, cov ntaub ntawv luam tawm txawv txav tuaj yeem paub txog kev hloov pauv ntawm cov ntsiab lus ntawm txhua qhov luam tawm, xws li cog cov npe ntawm tus kheej thiab QR cov lej hauv cov menyuam yaus cov phau ntawv, ntxiv cov lej tshwj xeeb rau cov phau ntawv kawm, thiab muab cov ntawv sib tham thiab tshwj xeeb rau cov phau ntawv, uas tau siv dav hauv kev lag luam hauv zos tus kheej phau ntawv customization lag luam.
Nyob rau tib lub sijhawm, lub tuam txhab sib koom ua ke cov tshuab luam ntawv digital nrog AI thiab cov ntaub ntawv loj los tsim kom muaj kev tswj hwm kev tsim khoom ntse kom paub txog kev tswj tsis siv neeg ntawm tag nrho cov txheej txheem ntawm kev txais tos, tsim thiab tsim, luam ntawv ntau lawm, tshuaj xyuas zoo, logistics thiab kev faib tawm. Nws tau tshaj tawm tias lub kaw lus txheeb xyuas cov neeg siv xav tau los ntawm cov ntaub ntawv loj thiab raug thawb cov kev daws teeb meem luam ntawv; AI thev naus laus zis yog siv los ntsuas cov xim thiab kuaj pom qhov tsis xws luag, kom tus nqi tsim nyog ntawm cov khoom tiav tau nce mus rau ntau dua 99.8%; Nrog kev pab los ntawm automated logistics systems los txuas nrog hauv zos logistics tes hauj lwm, lub sij hawm xa khoom luv luv, thiab cov neeg siv kev paub zoo tuaj.
02
Txheej txheem optimization: Tsim kom muaj kev sib koom tes zoo digital system
TJ Phau Ntawv rhuav tshem cov txheej txheem luam ntawv ib txwm ua ntawm "tsim, phaj ua, luam ntawv, thiab khi", thiab tsim kom muaj tag nrho - txheej txheem kev sib koom tes digital kom ua tiav kev sib txuas ntawm txhua qhov txuas thiab hloov mus rau kev ua haujlwm sib dhos thiab cov neeg siv khoom xav tau ntawm kev lag luam Askiv. Hauv cov txheej txheem ua ntej - xovxwm, tsim lub platform tsim digital los txhawb cov neeg siv khoom kom xa cov kev xav tau thiab hloov kho cov phiaj xwm hauv online, thiab muab cov qauv tsim qauv uas ua tau raws li cov qauv tsim qauv hauv tebchaws Askiv kom txo cov nqi tsim cov neeg siv khoom. Nyob rau hauv cov txheej txheem luam ntawv, cov khoom siv ntse ntse paub txog kev faib kev txiav txim siab tsis siv neeg thiab tiag - lub sijhawm saib xyuas cov khoom siv kom ntseeg tau tias kev tsim khoom tau zoo thiab zoo. Hauv kev tshaj tawm - xovxwm txuas, kev qhia txog kev sib khi thiab cov khoom siv lamination, nrog AI kev tshuaj xyuas zoo, paub txog kev ua tau zoo thiab kev tsim qauv ntawm kev tshaj tawm - xovxwm ua, thiab muab cov txheej txheem khi tus kheej xws li kua nplaum khi, caij rau tes, thiab xoob- nplooj ntawv khi kom tau raws li cov kev xav tau ntawm kev siv phau ntawv sib txawv.
Tsis tas li ntawd, lub tuam txhab tau qhib kev sib koom ua ke ntawm kev luam ntawv digital thiab luam tawm thiab xa tawm, thiab tsim nyob rau hauv - kev koom tes tob nrog cov phau ntawv online hauv zos thiab cov khw muag phau ntawv offline kom ua tiav kaw- lub voj voog ua haujlwm ntawm "ntawm-xov luam ntawv thiab xa khoom sai". Rau niche phau ntawv xaj ntawm online platforms, nws tuaj yeem "tshaj tawm hauv 24 teev tom qab qhov kev txiav txim tau muab tso rau thiab xa hauv 48 teev", txo cov khoom lag luam siab ntawm cov tuam txhab luam tawm, txhawb cov phau ntawv niche kom ncav cuag cov neeg nyeem sai, thiab ua kom lub ntim tshiab ntawm cov khw muag khoom hauv zos.
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Scenario expansion: diversified layout + ntsuab xyaum
Kev vam khom ntawm cov thev naus laus zis thev naus laus zis thev naus laus zis thev naus laus zis, TJ Books kev lag luam txuas ntxiv los ntawm cov ntawv luam tawm ib txwm siv rau kev qhia ntawv, kev tsim phau ntawv, kev kawm monograph luam ntawv, tuam txhab ntawv luam ntawv thiab lwm yam, ua tau raws li cov kev xav tau sib txawv ntawm UK. Hauv kev qhia ntawv, nws txuas nrog cov tsev kawm ntawv theem pib thiab theem nrab thiab cov tsev kawm kev cob qhia los muab kev pabcuam kev qhia ntawv tshwj xeeb, uas tuaj yeem kho cov ntsiab lus thiab luam ntawv ntim raws li kev qhia xav tau kom ua tiav "ib tshooj, ib pab, ib tus neeg, ib phau ntawv"; nyob rau hauv lub tshav pob ntawm cov phau ntawv duab, peb koom tes nrog cov illustrators nyob rau hauv lub zos illustrators los muab cov kev pab cuam tsim thiab luam ntawv tus kheej, thiab txhawb cov niam txiv kom customize tshwj xeeb cov phau ntawv nrog lawv cov me nyuam lub npe thiab cov duab; Hauv kev kawm, nws muab cov kev pabcuam me me -batch printing rau kev kawm monographs thiab sau ntawv rau cov tsev kawm ntawv qib siab thiab cov tsev kawm tshawb fawb los daws cov teeb meem ntawm cov ntawv luam me me thiab kev tshaj tawm kev kawm nyuaj.
Raws li lub tuam txhab luam ntawv Askiv, TJ Phau ntawv nruj me ntsis ua raws EU thiab hauv zos ntsuab kev tiv thaiv ib puag ncig cov cai, siv ib puag ncig tus phooj ywg inks thiab degradable ntawv nyob rau hauv cov txheej txheem luam ntawv digital los txo cov pa roj thiab dej khib nyiab.
Kev pom yav tom ntej Cia siab rau txoj kev tshiab ntawm kev luam ntawv digital
Nyob rau hauv xyoo tas los no, qhov tseem ceeb ntawm kev luam ntawv digital hauv lub tuam txhab kev lag luam tau nce ntxiv. Cov luam ntawv digital tau suav txog ze li 30% ntawm lub tuam txhab kev lag luam ntim, thiab kev muag khoom yog 45%. Ntxiv rau cov ntawv offset wireless thiab kaw cov phau ntawv, TJ Books kuj tsim cov phau ntawv hardcover, nrog rau kev tsom mus rau luv luv - daim ntawv luam tawm. Lub tuam txhab luam tawm 6.5 lab phau ntawv hauv ib xyoos, feem ntau ua haujlwm rau cov tshaj tawm thoob plaws tebchaws Askiv, thiab tus kheej tus kheej - luam tawm phau ntawv xaj txuas ntxiv mus ntxiv. Ntawm lawv, cov ntawv luam tawm ntawm cov ntawv luam tawm ib txwm muaj yog 1,400 daim luam, cov luam ntawv digital tsuas yog 170 daim ntawv, thiab ntawm -xov luam ntawv yog tsawg li 1.5 luam. Rau B2C teb, phau ntawv lag luam luam tawm ib phau ntawv kuj tau dhau los ua qauv zoo rau lub tuam txhab. Yog tias tus neeg siv khoom tsis qhia txog cov txheej txheem luam ntawv, TJ Phau Ntawv yuav txiav txim siab seb puas yuav siv cov ntawv luam tawm ib txwm muaj lossis digital luam ntawv.
Tam sim no, kev lag luam luam tawm thiab luam ntawv thoob ntiaj teb yog nyob rau lub sijhawm tseem ceeb ntawm kev hloov pauv digital, thiab UK, ua lag luam luam ntawv tseem ceeb hauv Tebchaws Europe, nrog rau kev txhim kho ntawm AI, cov ntaub ntawv loj, Internet ntawm Yam thiab lwm yam thev naus laus zis, digital printing yuav coj mus rau qhov chaw dav dua. Raws li lub tuam txhab kev lag luam hauv zos, TJ Phau Ntawv yuav tsom mus rau kev lag luam digital luam tawm yav tom ntej: ntawm ib sab, nce peev hauv R & D, tawg los ntawm lub fwj ntawm siab -kawg digital luam thev naus laus zis, tshawb nrhiav kev siv cov thev naus laus zis tshiab xws li nano number case, thiab txhim kho xim kev tswj hwm thiab xa tawm - xovxwm ua tshuab; Ntawm qhov tod tes, peb yuav sib sib zog nqus kev koom tes nrog cov chaw tshaj tawm hauv zos thiab hauv online thiab offline channel, tso siab rau qhov chaw zoo ntawm UK kom nthuav dav European lag luam, tsim kom muaj kev tshaj tawm digital thiab luam ntawv ecosystem, txhawb kev sib sib zog nqus ntawm digital luam ntawv nrog audio publishing thiab integrated media publishing, thiab tsim kom muaj kev lag luam sib txawv ntawm "digital printing +".
TJ Phau ntawv ntseeg hais tias nyob rau hauv UK thiab European kev lag luam, cov luam ntawv digital yuav maj mam hloov cov kev luam ntawv offset raws li lub ntsiab ntawm phau ntawv luam ntawv, thiab "print- ntawm-xav tau, tus kheej customization, ntsuab thiab qis -carbon" yuav dhau los ua qhov tseem ceeb ntawm kev lag luam. Lub tuam txhab yuav txuas ntxiv ua lub luag haujlwm tseem ceeb, coj ntau lub tuam txhab British thiab txawm tias European cov lag luam tsoos luam ntawv los tuav cov kev hloov pauv digital, txhaj tshuaj tshiab tseem ceeb rau hauv kev sib txuas lus Askiv kab lis kev cai nrog cov thev naus laus zis thev naus laus zis, thiab ua tau raws li cov kev xav tau ntawm siab - kev loj hlob zoo ntawm kev lag luam hauv zos.