Los ntawm cov khoom xa tuaj mus rau tag nrho - pawg platforms: kev ua tiav thiab kev cog qoob loo sib sib zog nqus ntawm cov tuam txhab teev npe
Raws li thawj daim ntawv teev cov khoom lag luam ntawm Tuam Tshoj cov khoom ntim khoom siv dav dav, Tianyuan Co., txij li thaum nws tsim xyoo 2010 thiab nws cov npe ntawm cov lag luam peev hauv xyoo 2020, tau nce zuj zus los ntawm kev caij kev loj hlob yoj ntawm e- kev lag luam logistics kev lag luam, dhau los ua ib qho kev lag luam hauv kev lag luam ntim ntawv. Tom qab mus rau pej xeem, yuav ua li cas txhawm rau txhawm rau txhawm rau txhawm rau ua lag luam ciam teb thiab ua tiav siab - kev loj hlob zoo tau dhau los ua cov lus nug tseem ceeb ntawm Tianyuan Co.
Tsis ntev los no, ntawm lub rooj sab laj kev lag luam, kuv tau ntsib Zhou Xiaowei, Thawj Tswj Hwm / Thawj Tswj Hwm ntawm Guangdong Tianyuan Industrial Group Co., Ltd. Nws twb tau sau ntau dua 40,000 cov thwjtim ntawm social media platforms, tsis tau thaum ntsib tus neeg, nws tsis pom ib qho ntawm airs ntawm ib lub tuam txhab ua haujlwm. Nws yog qhov yooj yim thiab hais lus, sib tham txog kev lag luam kev lag luam thiab cov tswv yim lag luam kom ntxaws, thiab piav qhia meej txog Tianyuan qhov kev hloov pauv los ntawm 'ib tus neeg siv khoom siv' mus rau 'tag nrho cov khoom siv thoob ntiaj teb.'
01
Lub Hom Phiaj Tseem Ceeb: Seizing E-Kev Lag Luam Kev Lag Luam, nthuav tawm los ntawm Cov Khoom Muag Khoom Muag rau Tag Nrho -Category Layout
Thaum tham txog nws qhov kev pib ua lag luam, Zhou Xiaowei cov lus yog tag nrho ntawm kev xav paub txog kev lag luam. Xyoo 2002, nws tau nkag mus rau hauv kev lag luam luam ntawv nrog cov nqi xa khoom xa tuaj raws li qhov chaw nkag thiab co- nrhiav Jiuheng Barcode nrog ib tug phooj ywg. Txawm li cas los xij, raws li lub tuam txhab mus txog ib qho kev ntsuas, lawv sib koom ua ke, thiab hauv 2010 Zhou Xiaowei nrhiav tau Tianyuan Co., Ltd.
Zhou Xiaowei hais tias "Lub sijhawm ntawd, kuv ntseeg ruaj khov tias kev lag luam e-kev lag luam thiab kev xa khoom xa tuaj yuav muaj kev loj hlob tawg rau yav tom ntej," Zhou Xiaowei tau hais. Lub sijhawm ntawd, Jiuheng Barcode Company tsuas yog tsom mus rau ib qeb ntawm kev xa khoom xa tuaj, thaum Tianyuan Co., los ntawm nws qhov pib, tsim qhov chaw ntawm 'broad layout,' nthuav nws cov lag luam kom suav nrog cov hnab ntawv, courier hnab, hnab ntim kev ruaj ntseg, hnab nplaum, ntim daim kab xev, logistics labels, tso tawm tag nrho cov ntawv xa tawm, thiab cov khoom siv yoj yoj - ntawm qhov nce ntawm e- lag luam logistics.
Qhov no rau pem hauv ntej- saib kev soj ntsuam ntawm kev ua lag luam tau dhau los ua qhov tseem ceeb tsav tsheb tom qab Tianyuan Co., Ltd. txoj kev loj hlob sai. Xyoo 2020, Tianyuan Co., Ltd. tau ua tiav rau pej xeem, dhau los ua "thawj Tshuag" hauv kev xa khoom e-kev lag luam khoom siv. Txawm li cas los xij, Zhou Xiaowei tsis tau tso tseg: "Yuav kom khiav lag luam, koj yuav tsum pom lub neej yav tom ntej kom ua tiav kev loj hlob mus tas li. Kev mus rau pej xeem tsis yog qhov kawg, tab sis qhov pib tshiab rau peb kom dhau los ntawm kev loj hlob tsis muaj zog thiab npaj rau kev loj hlob mus ntev -.
02
Kev hloov pauv: tsom mus rau cov khoom siv los tsim kom muaj tag nrho - pawg muab khoom ecosystem
Tom qab mus rau pej xeem, Tianyuan Co., Ltd. tau dhau los ua qhov tseem ceeb ntawm kev hloov pauv tswv yim - tsis pub dawb los ntawm kev txwv ntawm ib qho kev xa khoom xa tuaj. Nrog "consumables" raws li lub hom phiaj tseem ceeb, lub tuam txhab tau nthuav dav mus rau ntau qhov chaw suav nrog cov khoom siv hluav taws xob, cov khoom noj khoom haus, cov khoom siv hluav taws xob, cov khoom siv kho mob, thiab cov khoom siv dav hlau, hloov mus rau tag nrho -cov khoom siv hluav taws xob.
"Cov teb thiab thaj tsam ntawm cov ntawv thov siv tau dav heev, thaum lub peev xwm loj hlob ntawm kev lag luam ntawm e- kev lag luam logistics consumables tau nce siab. Tsuas yog los ntawm kev tsom mus rau cov khoom siv tau zoo raws li qhov tseem ceeb peb tuaj yeem nrhiav Tanyuan lub neej yav tom ntej," Zhou Xiaowei hais ntxiv. "Lub tuam txhab lub hom phiaj tseem ceeb tshaj plaws yog ua kom tau raws li cov neeg siv khoom xav tau, thiab txhua qhov kev hloov pauv tswv yim yuav tsum tig mus rau qhov tseem ceeb no."
Nyob rau hauv nws txoj kev xav, tag nrho - pawg layout tsis yog 'qhov muag tsis pom kev nthuav dav,' tab sis kev sib koom ua ke raws li cov neeg siv khoom xav tau: 'Peb xav ua dab tsi yog tso cai rau cov neeg siv khoom, los ntawm Tanyuan's platform, kom tau txais cov khoom thiab cov kev pab cuam nrog cov nqi qis tag nrho, zoo dua, kev ua tau zoo dua, thiab kev pabcuam zoo dua.'
Tam sim no, Tianyuan Co., Ltd. tau tso lub hauv paus ruaj khov - nws muaj peb lub hauv paus loj hauv Dongguan, Zhejiang thiab Hubei, nrog rau kev tsim khoom thiab chaw cia ntawm 300,000 square meters, nruab nrog flexo luam ntawv, offset printing, embossing, gravure printing thiab lwm yam luam ntawv thiab cov khoom siv, uas muaj peev xwm npog tag nrho cov khoom, cov ntaub ntawv yas, luam ntawv thiab cov khoom siv. nplaum, degradable, GRS tau ntawv pov thawj PCR series, thiab txawm tias suav nrog txhua yam ntawm cov khoom siv tsis zoo, ua tiav "tag nrho pawg".
Dab tsi yog qhov txiaj ntsig zoo dua yog tias Tianyuan sib koom 'ntau- pawg nthuav dav muaj qhov tseeb hauv paus ntsiab lus: "Ntau yam khoom siv kho mob thiab khoom noj khoom haus yog tib yam li e- kev lag luam logistics consumables, cov tub ntxhais yog ntawv thiab yas, thiab peb muaj txaus technology tsub zuj zuj thiab kev lag luam kev ua tau zoo; thiab feem ntau ntawm peb cov ntsiab lus tseem ceeb yuav tsum tau ua. Xiaowei hais tias.
Tsis zoo li Chu Tianlong, uas tsom mus rau cov ntawv ntse ntse, Beijing Shengtong tsom rau cov ntawv tshaj tawm, thiab Hexing tau cog qoob loo corrugated thawv, Tianyuan Co., Ltd. yog qhov chaw ua "ua li cas cov neeg siv khoom xav tau", nrog rau lub hom phiaj tseem ceeb ntawm kev ntsib cov neeg siv khoom xav tau ntau yam khoom siv.
03
Layout: Plaub lub tswv yim tseem ceeb los tsim kom muaj ib qho ecology tshiab ntawm kev lag luam hauv Internet
Tham txog txoj kev npaj txhim kho yav tom ntej, Zhou Xiaowei kom meej meej tshem tawm plaub lub tswv yim tseem ceeb ntawm Tianyuan shares, thiab txhua kauj ruam ua raws li kev txhim kho ntawm "platform thiab ecology", thaum "co-tus qauv" tau khiav los ntawm nws, dhau los ua tus yuam sij rau rhuav tshem kev lag luam teeb meem thiab kev koom ua ke cov peev txheej.
Lub tswv yim 1: Tsim kom muaj Internet platform rau kev lag luam consumables mus cuag kawg cov neeg muas zaub ncaj qha
"Nyob rau hauv lub neej yav tom ntej, peb yuav integrate consumables los ntawm txawv industries rau hauv internet platforms xws li APP thiab lub website los tsim ib tug industrial consumables Internet platform uas ncav cuag tus neeg siv khoom." Zhou Xiaowei tau qhia tias lub hauv paus tseem ceeb ntawm lub platform yog ncaj qha mus cuag cov neeg siv khoom, txo qhov nyuaj thiab lub sijhawm ntawm kev yuav khoom, thiab ua kom cov khoom siv tau yooj yim raws li kev yuav khoom hauv online txhua hnub.
Lub tswv yim 2: Sib sib zog nqus layout offline thiab txhim kho kev pabcuam thoob ntiaj teb
Raws li lub hauv paus ntawm online platform, Tianyuan yuav ntxiv cov ncauj lus kom ntxaws offline, thiab qhib cov chaw haujlwm hauv cheeb tsam offline hauv tsev thiab txawv teb chaws raws li kev faib nyiaj txiag hauv cheeb tsam. "Muaj ntau pawg ntawm cov khoom siv thiab kev pabcuam dav dav, thiab tsuas yog los ntawm kev paub txog kev tsaws offline tuaj yeem ncav cuag cov neeg siv khoom tiag tiag, ua haujlwm zoo, thiab muab ntau tus neeg ua lag luam thiab kev ua haujlwm."
Kev lag luam txawv teb chaws kuj yog qhov tseem ceeb ntawm Tianyuan qhov kev teeb tsa. Tam sim no, Tianyuan tau qhib lub khw muag khoom lag luam rau cov khoom siv hauv Indonesia, thiab lub tuam txhab tam sim no tab tom sib tham txog kev koom tes hauv ntau lub teb chaws.
"Cov nyiaj tau los ntawm kev lag luam txawv teb chaws muaj ntau heev, thiab peb cia siab tias yuav txhawb Tianyuan cov khoom thiab cov kev pabcuam rau lub ntiaj teb los ntawm 'co-tus tsim' qauv." Zhou Xiaowei hais.
Rau cov co-tus tsim, Tianyuan koom ua raws li lub hauv paus ntsiab lus ntawm "cov tuam txhab pheej hmoo dais thiab cov txiaj ntsig sib faib", uas yog raws li Zhou Xiaowei lub tswv yim thaum nws nrhiav tau Tianyuan: "Lub sijhawm ntawd, kuv cov neeg koom tes tuaj yeem thim lawv cov nyiaj tau los txhua lub sijhawm yam tsis tau pab nyiaj, thiab yog tias lawv tsis xav ua, lawv tuaj yeem thim lawv cov nyiaj tau los txhua lub sijhawm." Raws li ib tug neeg uas tau nyob ntawd, kuv paub tias nws tsis yooj yim rau kev pib ua lag luam, thiab kuv txaus siab siv Tianyuan lub platform los pab ntau tus neeg muaj lawv txoj haujlwm. "
Rau co-tus tsim, lub tuam txhab tseem yuav ua kom muaj kev sib koom ua ke tag nrho, thiab cov nqi thiab cov nyiaj tau los yuav raug txiav txim siab los ntawm cov co-tus tsim los tsim kom muaj cov neeg ua haujlwm ruaj khov thiab kev muag khoom.
Lub tswv yim 3: Txuas lub taub hau cov peev txheej thiab tsim kom muaj yeej - yeej cov saw saw hlau
Tianyuan yuav pib pib los txuas cov tuam txhab ua lag luam thiab siab -cov khoom siv saw hlau zoo hauv kev lag luam kom ua tiav cov txiaj ntsig zoo. Cov khoom siv uas muag los ntawm lub tuam txhab tsis tas yuav tsim los ntawm lawv tus kheej, tab sis tuaj yeem tso siab rau cov neeg muag khoom los tsim thiab ua raws li cov cai thiab cov qauv ntawm Tianyuan shares.
"Piv txwv li, peb koom tes nrog cov tuam txhab hnab ntawv los koom ua ke hauv kev nthuav qhia thiab siv Tianyuan lub network muag loj los pab sib koom ua lag luam."
Nws tau tshaj tawm tias tam sim no, qhov kev faib ua feem ntawm cov khoom tsim los ntawm Tianyuan shares yog kwv yees li 10%, thiab qhov kev faib ua feem no yuav nce ntxiv rau yav tom ntej, thiab kev faib ua feem ntawm lub tuam txhab tus kheej cov khoom yuav raug txo kom txog li 10%, vam khom ntxiv rau cov koom tes sib koom ua ke kom ua tiav tag nrho - pawg khoom, thiab paub txog kev hloov pauv ntawm "lub teeb khoom muaj nqis, hnyav platform, thiab muaj zog ecology".
Lub tswv yim 4: Tsim nws tus kheej lub hom phiaj thiab txhawb kev tsim qauv thiab kev cog qoob loo
Nyob rau hauv 2026, Tianyuan yuav tsom mus rau kev tsim kho ntawm "cov khoom standardization" thiab "branding", thiab tsim cov tam sim no paub tab daim ntawv luam, luam ntawv, ntawv, twv, nthuav hnab, daim ntawv lo, ribbons, linerless ntawv thiab lwm yam khoom rau nws tus kheej hom ntawm "Tianyuan hom".
"Peb yuav tsim cov qauv khoom lag luam meej, xws li nro, tuab, tsis hnov tsw, xim, thiab lwm yam., txhawm rau txhim kho cov txheej txheem kev daws teeb meem rau cov kev xav tau ntawm cov neeg siv khoom ntawm ntau hom thiab txo cov nqi xaiv cov neeg siv khoom."
Nws yog ib qho tsim nyog sau cia tias Tianyuan ib txwm khaws cia nrog cov qauv ntsuab ntawm kev lag luam, tsom mus rau cov txheej txheem ntawm cov khoom siv xws li degradable, hnav thiab txo qis, suav nrog ib puag ncig tus phooj ywg kraft daim ntawv lub hnab ntawv lub cev, ib puag ncig tus phooj ywg kraft ntawv tiaj tus hauv qab hnab thiab lwm yam khoom ntim ntsuab uas "hloov yas nrog ntawv", uas tau dhau los ntawm GRS Standard Regulation (GRS) GRS cov khoom xws li hnab nthuav qhia, hnab npuas, thiab hnab nplaum. Tam sim no, qhov kev faib ua feem ntawm cov khoom no yog qhov tseem ceeb heev. Nws kuj tau tshaj tawm tias nyob rau lub Plaub Hlis 2026, lub tuam txhab yuav tshaj tawm Tianyuan hom linerless cov khoom lag luam thiab txhawb OEM cov tshuab luam ntawv los txhawb ntxiv rau pem hauv ntej ntawm ntsuab thiab qis -carbon innovative khoom tshawb fawb thiab kev loj hlob.
04
Kev tshuaj xyuas thiab kev pom zoo: fim mus rau qhov sib tw thiab tig, thiab rhuav tshem qhov kev ua si nrog digitalization thiab platformization
Tham txog kev txhim kho tom qab sau npe, Zhou Xiaowei tsis txaj muag ntawm cov teeb meem uas tau ntsib: "Tom qab sau npe, peb tau ntsib 'cov npe hu ua syndrome', coj qee qhov kev taug kev, thiab nkim qee lub sijhawm, thiab nws siv sijhawm 3 xyoos los maj mam rov qab qhov xwm txheej no."
Tam sim no, txawm hais tias txhua xyoo kev hloov pauv ntawm Tianyuan sib pauv hloov pauv, kev txhim kho tag nrho yog qhov kev txhim kho tsis tu ncua, ntawm cov ntawv sau ua lag luam suav txog li 1/3, uas yog ib qho ntawm cov lag luam tseem ceeb. Txhawm rau txhawb nqa txoj kev loj hlob ntawm txhua pawg thiab cov platforms, Tianyuan txuas ntxiv nce kev nqis peev digital - lub tuam txhab tam sim no muaj ntau dua 20 tus neeg ua haujlwm IT, thiab yuav txuas ntxiv mus rau yav tom ntej, los ntawm kev tswj hwm digital, kom ua tiav kev tswj hwm cov khoom, cov saw hlau, thiab co- tus tsim, xws li muab cov khoom tiag tiag -cov ntaub ntawv muag khoom, cov sijhawm ua haujlwm, thiab lwm yam. efficiency.
Hais txog hom kev tshaj tawm, Zhou Xiaowei yog tus kheej thiab lub tuam txhab tau siv zog rau hauv xov xwm tshiab, thiab nws tus kheej social media kiv cua tau tshaj 40,000, tab sis nws tau lees tias nws tseem nyob rau theem pib: "Tam sim no, kev nkag mus ntawm peb cov yeeb yaj kiab luv luv tsis txaus, thiab lub tswv yim tseem ceeb ntawm kev lag luam thiab cov tswv yim layout tseem tsis tau nthuav tawm tiag tiag." Peb lub hom phiaj yog siv cov xov xwm tshiab los nyiam ntau tus neeg uas muaj kev cia siab los koom nrog peb cov kev pab cuam 'co-tus tsim', tsim kom muaj cov khoom lag luam ruaj khov thiab kev muag khoom network, thiab tseem cia siab tias yuav txo qhov siab thiab ua tiav kev xa mus rau cov tiam tshiab ntawm kev lag luam los ntawm lub platform-raws li qauv qauv. " "
Epilogue
Txij thaum pib ntawm cov khoom siv nthuav qhia, mus rau lub platform ntawm txhua pawg ntawm cov khoom siv, thiab tom qab ntawd mus rau kev tsim kho hauv Internet ecology ntawm cov khoom siv, Zhou Xiaowei ua txhua kauj ruam ntawm Tianyuan Co., Ltd.
Nyob rau niaj hnub no kev sib tw hnyav zuj zus hauv kev lag luam ntim cov ntawv lo, qhov no mus tom ntej - saib thiab pragmatic xwm yuav yog tus password tseem ceeb rau Tianyuan los ua tus qauv kev lag luam thiab txuas ntxiv mus. Nyob rau hauv lub neej yav tom ntej, nrog kev maj mam siv ntawm plaub lub tswv yim loj, Tianyuan shares yuav qhib lub sijhawm tshiab ntawm platformization hauv cov ntawv ntim kev lag luam.