Lub neej yav tom ntej ntawm kev lag luam luam tawm hauv xov xwm tseem tshaj tawm
Peb yog ib lub lag luam loj hauv Shenzhen Tuam Tshoj. Peb muaj cov phau ntawv luam tawm, phau ntawv nyuaj, phau ntawv luam ntawv, phau ntawv nyuaj, phau ntawv luam tawm, phau ntawv luam tawm, phau ntawv luam tawm, lub thawv ntim, daim qhia ntawv, txhua yam ntawm PVC, cov ntawv luam tawm, ntawv sau cia, hom tshwj xeeb ntawv xim luam tawm khoom, kev ua si cardand li ntawd.
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Lub hnub yug ntawm tib neeg kev vam meej yog nrog los ntawm kev yug me nyuam cov lus qhia. Cov evolution ntawm cov ntaub ntawv nqa khoom tau ua rau cov leaps thiab ciam teb ntawm tib neeg zej zog. Lub ntiaj teb, kev sib koom thiab sib qhia ntawm cov ntaub ntawv thiab kev nce kev sib tw ntawm cov ntaub ntawv tig tau ua rau kev nce qib ntawm tib neeg kev vam meej. Lub tswv yim ntawm daim kab xev thiab luam ntawv muab cov ntaub ntawv xov xwm (nrog rau cov ntaub ntawv duab) kom muab luam tawm thiab luam tawm thoob plaws. Txoj kev vam meej ntawm tib neeg kev vam meej yog muaj feem xyuam nrog kev nthuav tawm ntawm kev siv tshuab hauv kev lis kev cai ntawm kev sib txuas lus. Nws tuaj yeem hais tias cov kev tshaj lij thiab kev ua tiav ntawm nws cov cuab yeej yog cov tseem ceeb thiab kev cim ntawm kev coj noj coj ua, xws li cov ntawv xov xwm, xov tooj cua thiab TV ua pawg tshaj tawm. Muaj thiab tseem tuaj yeem sawv cev rau kev kawm ntawm kab lis kev cai. Thaum Internet technology tshwm sim, nws raug suav hais tias yog qhov thib plaub xov xwm tshaj tawm tom qab ntawv xov xwm, xov tooj cua, thiab TV vim nws txoj kev zoo ntawm kev sib txuas suab, duab, thiab ntawv. Nrog lub tswv yim ntawm 3G era thiab maj mam txhim kho cov cai thiab cov cai tswj, mobile publishing yuav tsum networked thiab broadbandized. Cov xov tooj txawb yuav txav tau xov xwm, sib tham sib thiab ntau hom kev tshaj xov xwm thiab tsim kom muaj kev lag luam loj loj. Txawb xov tooj kuj tseem hu ua Tus thib tsib coob xov xwm.
Yog tias peb koom ua ke hais txog kev luam thiab kev tshaj tawm cov ntaub ntawv xov xwm ua luam, ces txoj kev ua tiav cov ntawv tshaj tawm tau dhau los ua ntau hom neeg, qhia txog 100 lub tsev kawm ntawv ntawm kev sib cav sib ceg. Nyob rau cov ntaub ntawv keeb kwm yav dhau los muaj cov khoom xa tuaj rau sawv cev, luam tawm yog cov ntsiab lus tseem ceeb ntawm kev ua tiav kev tsim khoom. Hauv cov hnub nyoog digital, qhov tseem ceeb nyob rau ntau lub nploog channel simultaneous publishing, tagnrho cov xov xwm tshaj tawm qauv tau raug saib taus thiab txhawj xeeb.
1. Daim ntawv xov xwm tshaj tawm tshiab
Cias muab, txhua yam tshaj tawm txog kev tshaj xov xwm hais txog kev nthuav tawm cov ntsiab lus ntawm ib sab tes ntawm cov ntawv sau cov ntawv luam tawm, ntawm lwm tes hauv daim ntawv ntawm cov xov tooj hauv Internet, xov tooj ntawm tes, cov neeg nyeem cov ntawv nyeem thiab lwm yam khoom siv dav hlau rau simultaneous publishing, kev koom ua ke zoo ntawm cov kev pabcuam Npaj tag nrho cov neeg siv uas muaj cuab kav yuav them, ua tiav lub hom phiaj ntawm "ib cov ntsiab lus, ntau yam khoom, thiab muab luam tawm dua", thiab ib hom ntawv tshaj tawm uas ua rau cov ntsiab lus kom tau txais kev pom zoo rau kev sib txuas lus. Tshwj xeeb, nws yog hais txog kev siv ntau hom kev qhia, xws li cov ntawv nyeem, cov duab kos, lub suab, lub teeb, hluav taws xob, los tso saib cov ntsiab lus ntawm txhua txoj haujlwm thiab hauv peb qhov loj, thiab tib lub sij hawm xa ib hom kev sib txuas lus tshiab los ntawm ntawv, suab, network, kev sib txuas lus thiab lwm yam kev sib txuas lus. Daim ntawv sib txuas lus. Qhov tseem ceeb tshaj ntawm cov ntawv xov xwm tshaj tawm yog ib lo lus "tag nrho", uas lub hom phiaj los mus ua kom tau txais cov kev pabcuam tibsi ntawm txhua tus neeg nyeem ntawv thiab koom tes tsim lub lag luam. Tag nrho cov xov xwm tshaj tawm qauv muab cov ntsiab lus uas txhua tus tuaj yeem tau txais txhua txoj kev, txhua sij hawm, nyob qhov twg. Tib cov ntsiab lus tau luam tawm nyob rau hauv ntau yam xov xwm hauv ib daim ntawv uas siv rau cov yam ntxwv ntawm kev tshaj tawm. Qhov "all-media" muaj qhov zoo tshaj plaws li kev qhib kev sib tham nrog txhua tus.
2. Cov txiaj ntsim ntawm kev luam tawm xov xwm tag nrho
2.1 Cov kev sib txuas lus yog cov nplua nuj thiab muab cov txiaj ntsim ntawm cov neeg tseem ceeb sib txuas lus.
Tag nrho cov xov xwm tsis yog ib qho taw tes, ib daim ntawv, ib lub platform, tab sis multi-platform, ntau daim ntawv xa tawm ntawm ntau lub platforms. All-media publishing nthuav dav dav cov ntaub ntawv kev tshaj tawm thiab siv cov xov xwm tawm tshiab raws li qhov nruab nrab rau cov ntawv tshaj tawm. Mobile publishing yog ib qho ntawm feem ntau sawv cev tshaj tawm publishing xov xwm. Nrog rau lub caij nyoog 3G, cov xov tooj ntawm tes yuav nqa cov yam ntxwv ntawm kev sib txuas lus, network thiab xov xwm, los ntawm cov cuab yeej sib txuas lus yooj yooj yim rau cov xov xwm tshaj tawm xov tooj.
Mobile publishing tau tsim nyob rau hauv Suav nrog nws txoj kev loj hlob thoob ntiaj teb peev neeg lag luam, sai thiab dav-kis kev sib txuas lus, luv nqi luv nqi tsis-khoom muag siab thiab ib puag ncig lub lag luam hom, siab interactivity thiab kev koom tes, thiab yooj hauv cov ntsiab lus editing. Cov xov tooj txawb novels, ntawv xov xwm txawb xov tooj, ntawv xov xwm mobile, xov tooj txawb cov ntaub ntawv xov xwm, mobile games, mobile (suab paj nruag) suab paj nruag, thiab lwm yam ua tiav txawb, luam tawm yooj yim.
2.2 Tag nrho cov xov xwm tshaj tawm yuav tshem tawm cov sij hawm sib txawv ntawm cov ntau yam khoom thiab tau ua kom muaj kev cuam tshuam rau qhov chaw thiab lub sijhawm.
Kev sib cais ntawm digital publishing cov ntsiab lus thiab cov ntawv pov thawj tsim ua rau tag nrho cov xov xwm tshaj tawm, paub txog kev sib cuam tshuam thiab kev koom ua ke ntawm kev tshaj tawm thiab txawv kev lag luam, ua tau raws li qhov kev nyeem ntawv txawv ntawm cov nyeem, paub ntau txoj kev nyeem ntawv thiab nyeem tau, thiab ua tiav kev sib txuas lus. nyhuv.
2.3 Tag nrho cov kev ua tiav ntawm kev tshaj tawm txhua yam kev tshaj tawm yog ib qho loj thiab muaj txhij txhua, thaum rau ib tus neeg tuaj saib, nws yog cov kev pab cuam ntawm super-segmented cov kev pab cuam.
Rau cov lus qhia tib yam, "kev sib tw" yuav muaj ntau hom kev qhia, tab sis tib lub sij hawm, raws li qhov xav tau ntawm cov tib neeg cov neeg tau hnov thiab qhov tseem ceeb ntawm kev ua tau zoo, cov ntawv tshaj tawm tau tsim kho thiab kho. All-media publishing combines ntau hom kev qhia thiab kev sib txuas lus raws li kev xav tau thiab kev lag luam, thiab siv kev saib xyuas kev lag luam ntawm kev siv kev sib txuas lus kom muaj txiaj ntsim zoo rau txhua tus neeg sib txuas lus.
3. Feem ntau ntawm cov xov xwm hauv kev lag luam luam
Nrog cov xov xwm txuas ntxiv ntawm kev siv tshuab thiab kev nce ceev txog kev muab kho, tshwj xeeb tshaj yog cov kev tawm ntawm digital xov xwm, ntau cov ntawv xov xwm tau tawm tsam los ntawm ntau lwm yam xov xwm.
Raws li Amazon.com, hauv online lub tsev muag ntawv hauv Teb Chaws Asmeskas, cov e-phau ntawv yuav los ntawm nws cov neeg tuaj yeem hauv online platforms tau tshaj ntawm cov ntawv nyeem ntawv. "National National Survey of National Reading thiab Purchasing Tendency" tso tawm hauv Suav teb hauv xyoo 2008 kuj tau qhia tias feem pua ntawm cov ntaub ntawv hauv lub tebchaws no nce ntawm 3.7 feem pua ntawm 1989 mus rau 2007. 6. 5%, qhov nruab nrab txhua xyoo yog 11 1%. Tib neeg txoj kev nyeem ntawv thiab kev nyeem cwj pwm tseem tab tom muaj kev hloov zoo heev. Piv nrog rau cov kev lag luam digital, qhov poob hauv phau ntawv muag khoom thiab txawm tias cov xov xwm uas yog ntawv xov xwm thiab ntawv xov xwm tau txwv tsis pub tshaj tawm.
Tej yam ntawm cov ntawv xov xwm los ntawm lwm cov xov xwm tau muaj kev cuam tshuam loj heev rau cov ntawv xov xwm uas raug txwv los ntawm cov ntawv luam tawm, thiab txoj kev ua lag luam thiab kev lag lag luam ntawm kev lag luam luam tau ua kom poob zoo. Raws li cov ntawv tshawb fawb tau tshaj tawm los ntawm US luam tawm kev lag luam tshawb nrhiav lub koom haum PRIMIR, "Media Portfolio thiab Its Impact on the Printing Printing", qhov xwm txheej luam tawm hauv xov xwm thiab kev lag luam tawm kev lag luam tau poob li yav dhau los rau xya xyoo. PRIMIR Cov thawj coj ntawm lub tuam txhab thiab cov kws tshawb fawb tau xam phaj nyob rau hauv daim ntawv tshawb fawb ntseeg tias lub tuam txhab siv nyiaj rau ntawv xov xwm, ntawv tso cai, kev tiv tauj thiab kev tsim qauv yuav poob. Tib lub sij hawm, ntau lub tuam txhab lag luam tsim tawm kom nce nyiaj siv nyiaj rau kev sib txuas lus hauv lub network thiab cov khoom siv mobile.
Raws li kev tshaj xov xwm tawm txawv teb chaws, German luam ntawv xov xwm luam tawm Manroland Pab pawg ua ntaub ntawv thov nyiaj poob haujlwm thaum Lub Ib Hlis 25, 2011. Nws tau tshaj tawm tias kev lag luam German tshuab luam ntawv tau nyob hauv kev lag luam vim hais tias cov cav tov no kim heev thiab pib ntawm ntau tshaj $ 100,000, thiab nrog qhov tshwm sim hauv Internet tshaj tawm ntxov, qhov kev thov rau cov ntaub ntawv luam tawm tau qis dua.
Hauv kev teb rau qhov teeb meem tam sim no, cov tshuab luam ntawv yuav tsum tau npaj kom muaj kev pib los teb. Raws li txhua tus paub, e-daim pib muaj peev xwm ua rau ntau ntau yam tsuaj luam ntawv kom poob lawv cov hauj lwm thaum hmo ntuj. Cov luam kev lag luam luam tawm cov neeg ua haujlwm yuav tsum tau ua sai sai kom paub txog kev lag luam, tshem tawm lawv lub tswv yim, txheeb xyuas cov cib fim thiab cov kev sib tw tom qab kev cuam tshuam, thiab nrhiav kev tawm.
4. Txoj hauv kev rau kev lag luam luam
Txawm hais tias kev vam meej ntawm digital publishing tau muaj feem xyuam rau kev lag luam luam, peb yuav tsum paub txog tias qhov no feem ntau tsis yog ib qho kev hloov, tab sis kev hloov hlo. Txawm hais tias digital thiab network technology yog kev sib tsom uas muaj ob-edged rau kev lag luam luam nyob ntawm cov khoom siv luam los ntawm kev lag luam luam thiab seb nws puas muaj peev xwm daws tau qhov teebmeem ntawm cov luam ntawv hauv kev lag luam ntawm high-tech thiab hauv kev sib tw ua lag luam. , teeb meem kev cob qhia.
4.1 Coj kev ntawm kev luam tawm ntawm kev xav tau.
Tam sim no, cov kev cuam tshuam ntawm digital publishing rau luam ntawv yog feem ntau thas duab hauv cov ntawv xov xwm thiab cov xov xwm. Yuav kom ua tiav cov tswv yim hloov kev lag luam thiab hloov mus rau kev lag luam, cov ntawv xov xwm thiab kev tshaj tawm yuav tsum ua raws li txoj kev kho cov neeg tuaj saib thiab kev luam ntawm cov ntawv thov (tus kheej luam ntawv). Nrog rau cov neeg tuaj saib ua qhov chaw, vim cov neeg tau txais kev pab ntau dhau los, thiab qhov sib txawv ntawm cov kev pabcuam advertising-oriented cov kev pab txo yog, cov ntaub ntawv kis tau ntawm cov neeg muag khoom yuav ua raws li kev txaus siab ntawm cov neeg tau txais kev pab. Cov neeg tau txais kev pab yuav rov qee qhov tshaj tawm, thiab cov ntawv luam tawm tsuas ua tau raws li qhov no. Yog li, qhov no yuav yog ib txoj hauv kev zoo ntawm kev koom tes.
4.2 Ua rau koj xav thiab nthuav dav cov ntawv thov ntawm kev luam ntawv.
Cov neeg yuav xaiv e-phau ntawv thiab tso tseg cov phau ntawv sau tseg, tab sis tib neeg tsis tuaj yeem tso tseg kev lag luam luam, thiab muaj cov cim ntawm kev luam tawm txhua qhov chaw hauv lub neej. Cov dej num tshwj xeeb ntawm ntim cov ntawv luam, textile printing, hlau nplaum luam ntawv, cov ntaub ntawv hauv tsev luam, cov ntawv luam muag, cov khoom siv luam yeeb, Nyob rau hauv lub lag luam luam tawm lag luam, ntim thiab cov ntawv tshaj tawm, cov ntawv sau thiab lwm cov ntawv luam tawm nyob hauv ib lub lag luam loj dua cov phau ntawv thiab ntawv xov xwm. Ntim thiab luam ntawv ua lub luag haujlwm ntawm kev xa ntaub ntawv thiab kev txhawb nqa cov khoom. Rau qee cov khoom, luam ntawv tseem ua lub luag haujlwm tseem ceeb hauv kev tiv thaiv cuav. Nrog cov tshiab innovation ntawm technologies xws li RFID technology thiab 3D luam ntawv, daim ntawv sau npe ntawm kev luam ntawv yog ua ntau dua thiab nws kim heev. QR code ntawm cov khoom, RFID luam ntawv, luam tawm Circuit Court board, magnetic card luam ntawv, thiab lwm yam., Luam tawm yog ua cov ntaub ntawv ntau dua-kev pabcuam thiab haujlwm zoo. Kev siv ntau hom xov xwm tau tawm tsam cov kev sib txuas lus luam ntawv thiab cov kev tsim tawm. Peb tsis tsuas yog xav kom ceev, zoo dua thiab ntau yam luam ntawv, tab sis kuj qhib tswv yim, xav txog kev kawm los ntawm cov peev xwm ntawm kev tshaj tawm hauv xov tooj, thiab ua cov ntawv nyeem thiab duab qhia ntau Siv dav dav siv los tsim ntau tus nqi hauv thaj tsam kev tshaj tawm .
4.3 Lub lag luam luam tawm tau muab tso rau thiab xa mus rau kev lag luam high-tech.
Nrog txoj kev loj hlob ntawm science thiab technology, qee hom haujlwm hauv cov kev lag luam luam ntawv yuav maj mam ploj, thiab tag nrho kev lag luam luam yuav maj mam hloov mus rau kev lag luam-kev lag luam. Digital, networking, automation technology, digital workflows, thiab luam ntawv ib puag ncig thiab ntsuab luam tau ua cov lus qhia tseem ceeb rau kev tsim cov tshuab luam ntawv. Los ntawm kev siv computer thiab network los ua ke nrog ntau yam kev sib txuas thiab kev txuas cov ntawv luam tawm thiab kev luam tawm, raus tes ua digital publishing nrog rau kev luam ua ntej, luam ntawv, tom qab kev ua haujlwm thiab kev tswj thiab kev tswj cov kev lag luam luam, txoj kev lag luam high-tech. Kev siv cov cuab yeej siv tshuab ua haujlwm luam tawm los nthuav dav rau lub ntiaj teb, thiab nws txoj kev ua lag luam muaj ntxiv lawm.
Yuav kom yoog tau hloov kev lagluam ntawm kev lagluam luam, qhov uas yuav tsum tau ua rau cov neeg ua haujlwm yuav tsum txawv ntawm yav dhau los. Cov neeg ua haujlwm ntawm lub tuam txhab luam ntawv yuav tsum tsis yog ua tau zoo hauv ntau cov kev yees duab, tab sis kuj yuav tsum paub txog cov txuj ci kev paub thiab tsim kev lag luam.
5 Xaus
Nyob rau hauv lub neej yav tom ntej, kev lag luam luam tsis ploj tab sis yuav twv yuav raug hu. Cov ntaub ntawv tshaj xov xwm ntawm kev tshaj tawm txhua txoj kev tshaj tawm nthuav tawm cov kev tshaj lij rau cov ntawv xov xwm, thiab ntawm kev sib koom tes muab kev lag luam luam tawm qhib kev lag luam tshiab. Nyob rau hauv tus txheej txheem ntawm kev koom ua ke nrog lwm yam xov xwm, luam tawm kev lag luam yuav tsum tau hloov mus rau qhov tshiab publishing toj roob hauv pes. Ib lub tuam txhab rebe ua tus thawj tswj hwm ntawm kev tshaj lij, P Pottott, muab ib lub ntsiab lus ntawm cov ntawv luam tawm yav tom ntej, uas txhais tau hais tias nws muaj peev xwm muab hom kev luam ntawv rau txhua tus neeg siv rau kev ntaus ntawv, txhua sij hawm, txhua sij hawm. Peb tos ntsoov rau thaum ntxov tuaj txog hnub no. .