Lub sijhawm ntawm cov xov tooj ntawm tes mus luam ntawv yog los sai sai
Peb yog ib lub lag luam loj hauv Shenzhen Tuam Tshoj. Peb muaj cov phau ntawv luam tawm, phau ntawv nyuaj, phau ntawv luam ntawv, phau ntawv nyuaj, phau ntawv luam tawm, phau ntawv luam tawm, phau ntawv luam tawm, lub thawv ntim, daim qhia ntawv, txhua yam ntawm PVC, cov ntawv luam tawm, ntawv sau cia, hom tshwj xeeb ntawv xim luam tawm khoom, kev ua si cardand li ntawd.
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Txawb xov tooj yog qhov txhia chaw
Cov khoom siv txawb no yog cov khoom siv hluav taws xob uas muaj peev xwm nqa tau nrog lawv, thiab lawv siv sij hawm ntau nrog lawv cov tswv dua computer, TV, ntawv xov xwm lossis xov tooj cua. Synovate cov lag luam kev tshawb fawb lag luam tsis ntev los no tau tshawb xyuas ib daim ntawv ntsuam xyuas rau tib neeg kev vam khom nyob rau hauv xov tooj ntawm tes. Yog li ntawd, ib feem peb ntawm cov neeg teb tuaj, 82% ntawm Amelikas, lawv hais tias lawv yuav coj lawv tawm. Txawb tes; txawm tias 36% ntawm cov neeg teb (42% ntawm Amelikas) hais tias lawv tsis tuaj yeem nyob tsis muaj ib lub xov tooj ntawm tes.
Tsis tas li ntawd, hnub no lub xov tooj txawb tau ua ntau dua thiab ntse dua. Mike Abramsky, tus kws tshuaj ntsuam ntawm RBC Capital Markets, xav tias kev lag luam thoob ntiaj teb tshaj li ntawm PC muag los ntawm qhov kawg ntawm xyoo 2011. Thaum ntawd, cov xov tooj ntawm smartphones peb txhua xyoo yuav tshaj 400 plhom.
Txij ntawm "network mus luam" rau "txawb luam tawm"
Nyob rau hauv xyoo tas los, lub lag luam luam tawm tau tham txog qhov teeb meem ntawm qhov network mus luam. Tab sis tam sim no hais tias peb xav hloov lwm tus thawj hauv Internet rau lub xov tooj txawb, peb yuav tsum kho thiab ntsuas peb txoj kev tsim kho. Thawj qhov uas luam tawm cov neeg muab kev pab cuam yuav tsum daws teeb meem yog qhov teeb meem hluav taws xob teeb meem uas yog feem ntau plaguing txawb tes.
Tsis ntev los no, Tom McDermott, tus thawj tsim thiab tus thawj tswj hwm ntawm nws tua !, tau txais kev xam phaj nrog Teb Chaws Asmeskas kev luam tawm xov xwm qhov website. Tus tua nws! tsim los ntawm lub tuam txhab yog ib daim ntawv xov xwm editing software rau smartphones xws li iPhone thiab BlackBerry. Cov neeg siv yuav tuaj yeem tau los yog yuav cov khoom siv no los ntawm lub tuam txhab lub website los sis khw muag khoom khw muag khoom rau iPhones thiab BlackBerrys. Tua nws! tso cai rau cov neeg siv cov duab, tsim cov ntaub ntawv ntiag tug, thiab xa cov ntaub ntawv no ua ib daim ntawv tiag tiag rau tag nrho lub ntiaj teb. Tebchaws Asmesliskas thiab Western Cov tebchaws tau tam sim no pub siv cov software no, thiab Nyiv yuav qhib lub lag luam sai sai no.
Tus tua nws! Postcard yog li ntawm 4x6 ntiv luaj li ib daim ntawv kho-duab thaij duab sab xub ntiag thiab nws cov ntaub ntawv qhia txog sab nraud. Daim ntawv no yuav muab luam tawm rau hauv 4 xim rau cov ntawv loj thiab nws yuav cia cov neeg xaiv xaiv cov kab rov tav lossis cov duab ntsig raws li xav tau. Raws li McDermott, cov duab thaij rau digital koob yees duab nrog kev daws teeb meem siab tshaj 2 megapixels lossis cov duab digital loj tshaj 500 KB tuaj yeem tsim tawm zoo dua, thiab feem ntau ntawm cov xov tooj ntawm tes yuav tuaj yeem ua raws li qhov kev daws teeb meem no. Rau kev tsim cov postcards zoo li no, McDermott tau ntsib txoj kev pom zoo nrog HP Indigo cov neeg thoob plaws lub ntiaj teb.
Tus tua nws! software muaj cov yeeb yam nram qab no:
* Cov neeg siv nplooj ntawv yooj yim, koj tuaj yeem siv ncaj qha rau tus neeg siv lub koob yees duab lossis duab hauv duab gallery.
* Yooj yim rau ntxiv cov neeg tau txais kev pab thiab khaws cov ntaub ntawv tawm los ntawm daim ntawv teev npe.
* Cov ntaub ntawv ntiag tug tuaj yeem nkag mus rau hauv lub xov tooj keypad. Qhov loj thiab cov ntsiab lus ntawm cov ntawv tso tawm hauv xov tooj ntawm cov xov tooj ntawm tes yog zoo ib yam li cov qauv kev xa ntawv, yog li nws muaj kev haum rau kev txais tos luv luv. Feem ntau, peb tsuas xav sau 3 los yog 4 kab lus. Tseem, daim ntawv no tseem tuaj yeem tuav tau 300 cim (nrog rau cov chaw). Nws to taub tias tua nws! software tso tawm cov cim ntawm 10-14 points.
* Ceev ceev thiab faib khoom, luam tawm ntawv tom qab tuaj yeem xa tuaj hnub tom qab tus neeg siv qhov chaw txiav txim.
* Tag nrho cov ntawv xa tawm tau sau rau ntawm daim ntawv tso cai siab.
Nws to taub tias qhov software no yog dawb xwb, thiab tseem tuaj yeem muab cov neeg siv nrog tua nws! ntawv ceeb toom.
Txawb luam ntawv: ntau hom kev siv
Mr. McDermott qhov kev txhawb nqa zoo tshaj plaws hauv kev xam phaj yog nws txoj kev sib raug zoo thiab kev lagluam. Nws ntseeg hais tias tsuas yog xa cov duab xa mus rau ib tug phooj ywg los ntawm e-mail tsis zoo li luam daim duab rau ntawm ib daim ntawv thiab sau ob peb lo lus sib dhos.
Seb koj yog sailing ntawm lub nkoj, so ntawm lub Florida puam, enjoying qhov kev zoo nkauj ntawm lub caij nplooj zeeg golden hauv Vermont, los yog noj ib tus tshoob kov los yog zaum hauv cov menyuam saib kev sib tw ua si, koj tuaj yeem tua nws! nrog koj cov phooj ywg thiab tsev neeg. Cov phooj ywg qhia cov sij hawm zoo no.
Tsis tas li ntawd, qhov tua nws! software siv tau tsis yog siv rau hauv B2C kev ua lag luam xwb, tab sis tseem nyob rau B2B thiab cov lag luam me me thiab nrab. Yog tias koj raug caw tuaj koom rau lub tsheb qhia, tus neeg muag khoom yuav tuaj yeem tau thaij duab hauv koj lub tsheb thiab muab xa tuaj rau koj ua tsaug rau koj tuaj. Ib tus kws kho tsiaj kuj tuaj yeem nqa ib daim duab ntawm koj tus tsiaj thiab noog khoom rau koj daim ntawv tom ntej. Tsis tas li ntawd, cov khw muag khoom noj khoom haus hauv zos kuj tuaj yeem xa koj cov ntawv xa tuaj raws li koj yav dhau los, thiab caw koj mus kav khw.
Tus qauv yoj tsom los ntawm mobile khoom
Cov ntawv sau los ntawm cov phooj ywg thiab tsev neeg yog qhov feem ntau, tab sis nyob rau hauv lub neej niaj hnub no, feem ntau ntawm cov tsiaj ntawv hauv tsab xa ntawv peb tau txais txhua txhua hnub yog tsawg. Ntawm ib sab tes, txhua tus neeg xav tau txais cov ntawv tshwj xeeb zoo li no, tab sis ntawm qhov kev sib tw, peb tsis tuaj yeem muab cov kev yooj yim thiab ceev ntawm peb cov emails.
Tom McDermott kuj yuav pom tau tus qauv lag luam zoo tshaj plaws - nws tau pom "txawb" yog lub neej yav tom ntej ntawm kev coj noj coj ua. Nyob hauv ib lub ntiaj teb uas muag cov xov tooj ntawm tes tsis ntev ntawm cov PCs, cov chaw muab kev pab cuam yuav tsum to taub thiab tsim kom muaj cov qauv lag luam "mobile-to-print", vim tias ntau qhov chaw muab kev pab tseem tsis tau pib network-rau-luam ntawv. Cov thawj coj hauv lub khw tau pib tsim cov "mobile los luam" cov kev daws teeb meem.