Raws li ib tug nrov phau ntawv ntau yam nyob rau hauv lub tshav pob ntawm cov me nyuam publishing, cov me nyuam cov phau ntawv pop-up tsis tsuas yog qhib lub qhov rais tshiab rau cov me nyuam phau ntawv publishing nyob rau hauv Tuam Tshoj, tab sis kuj coj cov tswv yim kev cov nyom. Tus kws sau ntawv ntseeg tias Tuam Tshoj cov menyuam yaus cov phau ntawv pop-up yuav tsum ntxiv dag zog rau kev tswj hwm tus nqi, tsom mus rau Suav cov yam ntxwv, ua kom cov ntawv nyeem tob tob, txhim kho qib kev kos duab, txais yuav kev lag luam sib txawv, thiab txhawb lawv txoj kev loj hlob los ntawm ntau yam mus rau qhov zoo.
1. Multi-point quab yuam kom txo cov nqi tsim khoom
Tus nqi yog qhov yuav tsum tau ua ua ntej rau kev loj hlob ntawm cov menyuam yaus cov phau ntawv pop-up. Txhawm rau kom ua tiav cov ntawv luam tawm ntawm cov menyuam yaus cov phau ntawv pop-up, cov chaw tshaj tawm yuav tsum them nyiaj ntau dua thiab cov khoom siv, uas ua rau cov tswv lag luam sau npe, cov kws sau ntawv, cov tuam txhab luam ntawv nruab nrab, cov xa tawm qis, cov chaw muab kev pab cuam thiab cov neeg nyeem tib neeg muaj teeb meem los ntawm tus nqi. Yog li ntawd, tsuas yog los ntawm kev txo cov nqi tsim khoom sai li sai tau peb tuaj yeem tsav kev txhim kho cov menyuam phau ntawv pop-up hauv Suav teb.
Ua ntej tshaj plaws, cov tuam haujlwm tseem ceeb yuav tsum tshaj tawm cov lus qhia txog cov menyuam yaus cov phau ntawv pop-up, muab txoj cai txhawb nqa rau cov koom haum koom nrog hauv kev tshaj tawm, luam tawm thiab faib cov menyuam cov phau ntawv pop-up, thiab tsim kom muaj chaw tshaj tawm zoo rau menyuam yaus cov phau ntawv pop-up.
Thib ob, nyob rau hauv kev pom ntawm cov yam ntxwv ntawm cov qauv thiab yooj yim rau kev rhuav tshem thiab rhuav tshem cov yam ntxwv ntawm cov menyuam yaus cov phau ntawv pop-up, cov chaw tshaj tawm yuav tsum siv cov ntaub ntawv tshiab uas tsis yog cov ntawv coated thiab offset ntawv los txo tus nqi ntawm cov khoom siv raw rau cov menyuam cov phau ntawv pop-up thiab txuas ntxiv mus. kev pabcuam lub neej ntawm cov menyuam yaus cov phau ntawv pop-up.
Thaum kawg, nyob rau hauv qhov kev pom ntawm cov txheej txheem luam ntawv nyuaj thiab ua tib zoo luam tawm ntawm cov menyuam phau ntawv pop-up, cov lag luam luam ntawv yuav tsum ua kom muaj kev tshawb fawb thiab thev naus laus zis tshiab, koom tes nrog kev siv cov ntaub ntawv tshiab los tsim cov menyuam phau ntawv pop-up cov khoom siv, paub txog kev sib koom tes ntawm phau ntawv. binding thiab tshuab binding, thiab xyuas kom meej cov khoom siv rau qhov loj tshaj plaws.
2. Ua thawj tej hauj lwm raws li kev lig kev cai
Tsis txaus originality yog ib qho tseem ceeb txwv tsis pub txoj kev loj hlob ntawm cov me nyuam cov phau ntawv pop-up nyob rau hauv Tuam Tshoj, vim li no, Tuam Tshoj urgently xav tau kom loj hlob ib pab pawg neeg ntawm phau ntawv sau nrog lub zos paub, tsom mus rau tsim ib tug xov tooj ntawm high-zoo thawj cov me nyuam pop-up. cov phau ntawv, thiab tsim ib lub npe menyuam yaus pop-up phau ntawv nrog cov yam ntxwv Suav.
Tuam Tshoj muaj keeb kwm ntev thiab tau txais kev nplua nuj kev coj noj coj ua, uas tsis yog tsuas yog muab cov ntaub ntawv nplua nuj rau cov ntsiab lus tsim cov menyuam yaus cov phau ntawv pop-up, tab sis kuj tau txais txiaj ntsig zoo heev rau kev tsim qauv ntawm cov menyuam yaus cov phau ntawv pop-up. Nyob rau hauv cov ntsiab lus, cov me nyuam cov phau ntawv pop-up yuav tsum zoo ntawm kev rho tawm cov ntaub ntawv los ntawm cov kev coj noj coj ua zoo hauv Suav teb, sib txuas cov kab lis kev cai Suav zoo heev nrog cov ntaub ntawv tshiab, thiab cog lus rau kev cog qoob loo ntawm cov me nyuam muaj txiaj ntsig. Nyob rau theem tsim, cov menyuam yaus cov phau ntawv pop-up yuav tsum kos rau ntawm Tuam Tshoj cov khoom siv kos duab xws li ntawv-txiav, duab ntxoov ntxoo puppet, watercolor, architecture, thiab lwm yam., thiab sib xyaw suav cov ntsiab lus raws li cov qauv ntawv los qhia txog cov yam ntxwv ntawm Suav.
Piv txwv li, Anhui Children's Publishing House launched "Suav Classical Masterpieces Peb-dimensional Collection Edition - 3D Journey to the West" yog qhov nrov nrov ntawm Tuam Tshoj tus thawj cov me nyuam phau ntawv pop-up nyob rau hauv xyoo tas los no, phau ntawv yog raws li cov plaub phau ntawv nto moo "Journey to the West", cov dab neeg classic, cov duab zoo nkauj, cov ntaub ntawv tshiab thiab cov ntawv dynamic peb-dimensional qauv thiab lwm yam kev koom ua ke organic, rau "Journey to the West" kiv cua los nthuav qhia lub ntiaj teb tej yam yees siv ntawm daim ntawv. Tus tswv ntawm daim duab kos duab siv ntau dua 500 qhov chaw thiab ntau dua 800 txheej txheem los tsim cov txheej txheem tsim kev poob siab peb-dimensional scenes thiab coj txawv txawv me me mechanisms, integrating cov nplua nuj kev xav ntawm "Journey to the West", integrating ancient stories and new reading.
3. Ua tib zoo cog cov ntawv nyeem thiab txhim kho cov ntsiab lus nthuav dav
Cov menyuam yaus cov phau ntawv pop-up tsis yog cov menyuam yaus cov phau ntawv xwb, tab sis kuj txawv ntawm cov menyuam yaus cov phau ntawv, lawv cov ntsiab lus yuav tsum tsis txhob ua raws li lub tswv yim ntawm cov menyuam yaus cov phau ntawv, siv cov menyuam cov lus yooj yim, los ntawm cov menyuam yaus lub siab ncaj qha rau lawv lub tsev sab ntsuj plig, thiab quasi. - cia siab rau lub tswv yim muaj tswv yim thiab kev xav ntawm cov menyuam yaus lub hlwb [6]; Nws tseem yog ib qho tsim nyog yuav tsum ua raws li cov lus piav qhia ntawm cov menyuam yaus cov phau ntawv pop-up, uas yog, txhawm rau txhim kho ntau cov lus piav qhia hauv cov ntawv sau ua tiav, thiab cov ntawv muaj feem cuam tshuam rau ib leeg kom paub txog kev sib cuam tshuam ntawm cov nyeem nyeem thiab cov ntawv piav qhia. .
Piv txwv li, "Opening the Forbidden City" launched los ntawm Publishing House of Electronics Industry, uas muaj keeb kwm, architecture, kev nom kev tswv, kab lis kev cai relics, science thiab technology, zaub mov thiab lwm yam ntsiab lus, phau ntawv yog txawm peem rau nrog cov ncauj lus kom ntxaws lus piav qhia rau txhua lub tsev nyob rau hauv lub kev txiav txim ntawm qhov chaw nyob ntawm lub hauv paus axis ntawm lub Forbidden City, thiab nyob rau tib lub sij hawm, rau txhua lub tsev thiab cov khoom siv, 93 " zais keeb kwm ntawm lub palace" thiab 26 exploratory nthuav keeb kwm dab neeg yog tsim nyob rau hauv ib tug ntau txheej qhib thiab kaw. txoj kev [6]. Txhawm rau pab txhawb kev nkag siab ntawm cov menyuam yaus cov neeg nyeem, "Qhib Lub Nroog Forbidden" txhob txwm ua raws li cov lus sau tseg, uas tsis yog tsuas yog ua raws li cov menyuam yaus tus cwj pwm hais lus, tab sis kuj tau txais txiaj ntsig zoo los ntawm cov neeg nyeem, tab sis kuj muab siv rau "Open China "uas tau txais tib hom kev sib xyaw.
4. Muaj tswv yim tsim los txhim kho qib kev kos duab
Los ntawm qhov kev xav ntawm kev tsim qauv luam tawm, kev piav qhia thiab npog, cov menyuam yaus cov phau ntawv pop-up zoo ib yam li cov phau ntawv zoo tib yam, tab sis los ntawm kev xav ntawm qhov chaw ua qauv, kev pom kev zoo nkauj, kev sib tham sib txuas, thiab lwm yam, cov menyuam yaus cov phau ntawv pop-up yuav tsum tau saib xyuas ntau dua. qib artistic thiab txhim kho qib tsim.
Ua ntej tshaj plaws, nws yog ib qho tsim nyog yuav tsum tau hloov lub tswv yim ntawm cov menyuam yaus pop-up phau ntawv tsim, los ntawm kev tsim cov phiaj xwm thiab pab pawg sib koom ua ke, kom cov txuj ci sib txawv xws li copywriters, illustrators, technicians, thiab cov kws tshaj lij kev kawm sib tsoo thiab ua kom tiav lawv tej hauj lwm hauv hlwb.
Qhov thib ob, peb yuav tsum tsom mus rau qhov tseem ceeb ntawm kev nthuav qhia ntawm cov menyuam yaus cov phau ntawv pop-up. Qhov kev pom ntawm cov menyuam yaus cov phau ntawv pop-up yuav tsum muaj kev cuam tshuam, uas yuav tsum tau tsim cov phau ntawv kom muaj kev xav peb sab, siv cov qauv ntawv sib txawv thiab cov ntsiab lus nplua nuj los tsim cov duab tiag tiag. Piv txwv li, ntxiv hlua, ntaub, hlau nplaum, fais fab mov, daim iav thiab lwm yam khoom rau hauv phau ntawv los txhawb qhov chaw zoo ntawm phau ntawv.
Thaum kawg, nws yog ib qho tsim nyog los txhim kho kev sib tham sib cuam tshuam ntawm kev tsim cov ntawv me me pop-up. Cov thev naus laus zis thev naus laus zis tuaj yeem txuas ntxiv kev nyeem ntawv ntawm cov menyuam yaus cov phau ntawv pop-up, thiab cov menyuam yaus cov phau ntawv pop-up tuaj yeem siv QR code thiab AR thev naus laus zis kom paub txog kev sib cuam tshuam ntawm cov phau ntawv thiab mobile games, suab thiab video thiab lwm yam ntsiab lus, tsim kom muaj ntau haiv neeg thiab muaj tswv yim. kev nyeem ntawv rau cov nyeem [7].
5. Kev lag luam sib txawv kom coj mus rhaub cov nqi tshwj xeeb ntawm cov menyuam yaus cov phau ntawv pop-up
Tuam Tshoj cov menyuam yaus cov phau ntawv pop-up tuaj yeem ua tiav kev loj hlob sai hauv tsuas yog kaum xyoo, sib cais los ntawm lawv tus kheej cov nqi luam tawm, ntxiv rau, cov tuam txhab luam tawm yuav tsum tau siv tag nrho lawv cov nqi tshwj xeeb.
Ua ntej, kho cov pab pawg neeg lub hom phiaj. Cov menyuam yaus cov phau ntawv pop-up tuaj yeem txhawb cov menyuam yaus xav paub thiab xav paub, tab sis cov kev xav tau ntawm cov menyuam yaus ntawm cov hnub nyoog sib txawv, poj niam txiv neej thiab thaj chaw sib txawv heev, uas yuav tsum tau tshaj tawm cov tsev kawm ntawv kom nkag siab cov menyuam cov kev xav tau, tsim cov qauv hierarchical, thiab txais cov phiaj xwm kev lag luam.
Thib ob, xyuam xim rau kev lag luam kev lag luam. Kev sib tham ua haujlwm ntawm cov menyuam phau ntawv pop-up tuaj yeem pom tau tsuas yog nrog kev koom tes ntawm cov menyuam yaus lawv tus kheej, uas muab lub sijhawm rau kev tshaj tawm cov koom haum los tsim kev lag luam kev lag luam. Txhim khu kev tsim kho ntawm cov menyuam yaus cov phau ntawv pop-up offline kev paub hauv cheeb tsam, thiab tuav cov menyuam yaus cov phau ntawv pop-up nthuav qhia thiab kev nthuav qhia yuav tsum dhau los ua cov kev taw qhia tseem ceeb rau cov menyuam yaus cov phau ntawv pop-up kev lag luam yav tom ntej.
Thaum kawg, ntxiv dag zog rau derivatives branding. Kev lag luam ntawm cov menyuam yaus cov phau ntawv pop-up yuav tsum coj cov phau ntawv los ua tus nqa khoom, thiab sib txuas cov phau ntawv nrog ntau yam kev tshaj tawm xws li zaj duab xis thiab TV, kev kawm, kev lom zem, kev coj noj coj ua thiab cov khoom muaj tswv yim, thiab lwm yam, los tsim cov phau ntawv uas muaj txiaj ntsig ntxiv.
Cov menyuam yaus phau ntawv luam tawm muaj feem xyuam rau kev noj qab haus huv ntawm cov menyuam yaus hauv Suav teb thiab kev loj hlob zoo ntawm cov menyuam yaus kev tshaj tawm, cov menyuam yaus cov phau ntawv pop-up tsis tsuas yog muaj cov ntsiab lus thiab daim ntawv ntawm cov ntawv ntawv, tab sis kuj nws cov kev lom zem, kev sib koom ua ke, kev sib cuam tshuam cov yam ntxwv ntau dua. nyob rau hauv txoj kab nrog kev nyiam kev nyeem ntawv ntawm cov menyuam yaus cov neeg nyeem, kev tshaj tawm kev lag luam yuav tsum nquag txhawb kev noj qab haus huv thiab kev loj hlob ntawm cov menyuam yaus cov phau ntawv pop-up, muab cov menyuam yaus suav nrog cov khoom lag luam zoo nkauj ntawm sab ntsuj plig.
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