Qiliang Haide: Qhov xwm txheej thiab txoj kev loj hlob ntawm cov luam ntawv hauv tsev thiab txawv teb chaws
Peb yog ib lub lag luam loj hauv Shenzhen Tuam Tshoj. Peb muaj cov phau ntawv luam tawm, phau ntawv nyuaj, phau ntawv luam ntawv, phau ntawv nyuaj, phau ntawv luam tawm, phau ntawv luam tawm, phau ntawv luam tawm, lub thawv ntim, daim qhia ntawv, txhua yam ntawm PVC, cov ntawv luam tawm, ntawv sau cia, hom tshwj xeeb ntawv xim luam tawm khoom, kev ua si cardand li ntawd.
Yog xav paub ntxiv, thov tuaj xyuas
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Ua ntej. Cov xwm txheej tam sim no ntawm cov luam ntawv hauv tsev thiab txawv teb chaws
1. Cov ntaub ntawv txawv teb chaws
(1) Cov kev hloov thiab kev sib tw ntawm lub luam tawm thiab kev kho vajtse kev lag luam ntawm lub lag luam luam thoob ntiaj teb
Raws li pom tau los ntawm cov ntawv qhia, cov luam ntawv tau nce zuj zus raws li cov nqi luam loj; hos lwm qhov chaw qis dua; nyob rau hauv cov nqe lus ntawm kev hloov hauv kev kho vajtse, peb kuj tseem pom cov tub ua lag luam nyob hauv cov luam ntawv. Nws tseem yog nce, tab sis vim hais tias tus nqi ntawm cov luam ntawv tsis siab heev, nws txoj kev muaj nqis yuav tsis loj heev.
(2) Ntiaj teb plaub-xim printing xovxwm thiab Indigo cov luam ntawv muaj peev xwm nyob rau hauv 2008
(3) Lub peev xwm ntawm kev lag luam luam tawm
Raws li pom tau los ntawm daim duab, qhov kev loj hlob ntawm kev luam ntawv yog me me, thiab kev loj hlob ntawm digital luam tau zoo rov qab.
Lwm cov ntaub ntawv txawv teb chaws kuj muaj xws li cov HP luam tawm xyoo 2008 hauv Indigo cov xov xwm loj hlob, luam tawm cov ntaub ntawv nce li ntawm 35%, booked by 72%, cov phau ntawv thiab cov phau ntawv Magazine muaj 61%, cov ntawv lo nce 36% .
2. Lub tebchaws muaj teebmeem
Lub khw digital printing tau tsim thiab muaj peev xwm loj hlob sai heev. Tus Beijing Press Association tau caw kuv tuaj koom rau hauv kev hais lus, uas kuj tau pom txoj kev lag luam zoo siab rau cov luam ntawv. Tam sim no, cov luam ntawv yog tsim raws li cov ntawv luam tawm ceev ceev, thiab cov luam ntawv luam tau pib ua haujlwm; 90% ntawm ntau hom xim digital luam ntawv yog muab faib hauv cov khw muag khoom ceev ceev. Cov luam ntawv yog cov tsis sib txig sib luag ntawm txoj kev loj hlob hauv cheeb tsam. 75% ntawm cov khoom siv nruab rau Sab Hnub Tuam Tshoj, Sab Qaum Teb thiab Suav teb, tshwj xeeb tshaj yog nyob rau sab qab teb Suav. Peb lub xyoos no tau tsim kho sai heev. Tsis tas li ntawd, cov cuab yeej ua lag luam tsis muaj kev lag luam thiab cov cuab yeej siv tsis tas siv. Yog tias lub sijhawm ntev tshaj qub thiab suav, peb lub sij hawm luam tawm tam sim no tsuas yog plaub los yog tsib teev, thiab qhov kev khiav hauj lwm tus nqi yog obviously tsis txaus. Ntxiv mus, homogenization kev sib tw yog loj, tsis muaj kev tswj hwm, thiab kev sib txeeb hauv qhov ceev ceev luam ntawv yog tsiv, uas yog rau cov vas nthiv-luam cov khw. Kuj tseem muaj ib yam khoom, thiab daim teb ntawv yuav tsum tau tawg. Thaum kawg, qee qhov kev ua lag luam yuav tsis tau tsim teeb tsa, thiab kev ua lag luam yuav tsum tau muab cog. Qhov no yog qhov teeb meem loj tshaj plaws uas muaj cov luam tawm digital. Peb cov kev tshawb fawb ntawm cov kev ua qoob lag luam tsis zoo tshwj xeeb.
Thib ob, qhov sib txawv ntawm cov luam tawm digital
1. Cov qauv kev lag luam thiab kev lag luam
Thawj yog qhov kev txhim kho kom zoo dua qub thiab kev ceev; qhov thib ob yog qhov kev txo nqi ntawm cov nqi luam ntawv rau daim ntawv xa ntawv, qhov kev nthuav tawm ntawm kev lag luam luam tawm thiab nce zuj zus; qhov thib peb yog qhov kev kho kom haum ntawm kev tshaj tawm tom qab, automation, automation ntawm tsau cov khoom, online Binding; Qhov thib plaub yog qhov kev loj hlob ntawm inkjet luam ntawv, zoo thiab ceev, thiab txo nqi; qhov thib tsib yog prepress automation, uas yog feem ntau reflected hauv kev tswj xim thiab kev ua; lub thib rau yog network printing; lub xya yog industrial industrialization, lub Hoobkas Lub yim yog tias tshiab xav tau thiab daim ntawv sau npe yuav mus txuas ntxiv thiab lub khw yuav ntxiv subdivided.
2, ntau qhov lag luam loj
Thawj yog advertising nqi, uas tau ua tiav txoj kev loj hlob sai ntawm xyoo 2004 thiab 2007, xws li Tuam Tshoj Neeg Ua Hauj Lwm Cov Nyiaj Txiag cov nqi; tom qab ntawd cov khoom lag luam; thiab qhov thib peb yog qhov xav tau tshaj tawm, uas yog lub web-based publishing tus qauv uas yuav los siav tau cov kev pabcuam pejxeem, qhov kev tshaj tawm no tau nce ntxiv ntawm 95% ntawm xyoo 2004 thiab 2007. Qhov kawg ntawm cov khoom siv yog, .