Pop-up phau ntawv hu ua Pop-Up Phau ntawv (Pop-Up txhais tau tias pop-up), uas yog hais txog cov phau ntawv uas siv ntau yam peb-seem qauv thiab cov txheej txheem tsim los tsim peb-dimensional lossis txawm ntau qhov chaw [1]. Txij li thaum xyoo pua 19th, cov menyuam yaus cov phau ntawv pop-up tau nrov hauv Western European lub tebchaws, thiab cov tuam txhab luam tawm loj xws li Tebchaws Askiv, Lub Tebchaws Yelemees, thiab Fabkis tau tsim cov menyuam phau ntawv pop-up, thiab kev loj hlob ntawm cov menyuam phau ntawv pop-up tau nkag mus. lub hnub nyoog golden. Tom qab Tsov Rog Thoob Ntiaj Teb thib 2, lub ntiaj teb kev coj noj coj ua ntawm lub ntiajteb txawj nqus tau txav mus rau sab hnub poob tag nrho, thiab Asmeskas cov menyuam yaus phau ntawv lag luam tau nyob rau sab saum toj ntawm cov menyuam phau ntawv pop-up. Nrog rau kev loj hlob ntawm cov menyuam yaus pop-up phau ntawv ntau lawm tshuab, nws cov kev sib tham sib tsim thiab kev lom zem tau tsim tag nrho, thiab lub luag haujlwm tseem ceeb tau hloov ntawm kev kawm mus rau kev lom zem.
Tuam Tshoj cov menyuam yaus cov phau ntawv pop-up pib lig, thiab nws tsis yog txog thaum Tuam Tshoj nkag mus rau WTO tias cov tsev tshaj tawm hauv tsev tau paub txog cov menyuam yaus cov phau ntawv pop-up rau hauv Suav teb, thiab cov menyuam phau ntawv pop-up tau lees paub los ntawm cov neeg nyeem hauv tsev. Nyob rau hauv xyoo tas los no, nrog kev paub ntau ntxiv hauv kev taw qhia, OEM thiab kev tsim cov menyuam yaus cov phau ntawv pop-up txawv teb chaws, hom thiab kev muag khoom ntawm cov menyuam yaus cov phau ntawv pop-up hauv Suav teb tau ua rau muaj kev cuam tshuam ntau, thiab ntau lub npe tsom rau cov menyuam yaus pop. -up cov phau ntawv xws li "Kev Lom Zem", "Children's Fun" thiab "Little Mammoth Children's Books" tau tshwm sim ib tom qab, tsim lub sijhawm tshiab ntawm cov menyuam yaus pop-up phau ntawv luam tawm hauv Suav teb.
I. Qhov xwm txheej tam sim no ntawm kev tshaj tawm cov menyuam yaus cov phau ntawv pop-up hauv Suav teb
Txoj kev loj hlob ntawm cov menyuam yaus cov phau ntawv pop-up hauv Suav teb tuaj yeem muab faib ua ob theem: 2006-2016 yog thawj xyoo caum, thaum cov menyuam yaus cov phau ntawv pop-up nyob rau hauv lawv cov me nyuam mos, thiab cov koom haum tshaj tawm thiab cov lag luam loj tau tuav tos- thiab-saib xeev; Tom qab xyoo 2016, cov menyuam yaus cov phau ntawv pop-up tau tsim sai heev, thiab cov txiaj ntsig zoo kawg nkaus tau ua tiav raws li kev tshaj tawm teev, phau ntawv hom, cov khoom tsim thiab kev faib tawm.
1. Qhov ntsuas ntawm kev tshaj tawm yog nce xyoo los ntawm lub xyoo, thiab cov nqi lag luam tau nthuav tawm
Tom qab kev qhia ntxov ntawm cov menyuam yaus cov phau ntawv pop-up tshaj tawm, qhov ntsuas ntawm cov menyuam yaus cov phau ntawv pop-up hauv Suav teb tau ua tiav qhov kev loj hlob zoo ib yam, qhia txog kev loj hlob muaj zog. Cov ntaub ntawv qhib cov ntaub ntawv qhia tau hais tias txij xyoo 2016 txog 2020, tus naj npawb ntawm cov chaw tshaj tawm koom nrog hauv kev tsim cov phau ntawv me nyuam yaus hauv Suav teb tau nce los ntawm 209 txog 278, txawm tias nws yog lub chaw tshaj tawm kev tshaj tawm, lub chaw tshaj tawm kev tshaj lij, lossis phau ntawv ntiag tug. tuam txhab, lawv tau nce kev npaj thiab cov khoom tshawb fawb thiab kev loj hlob ntawm cov menyuam yaus cov phau ntawv pop-up, thiab kev sib tw tau dhau los ua nruj heev. Nyob rau tib lub sijhawm, qhov feem pua ntawm cov menyuam yaus cov phau ntawv pop-up hauv cov menyuam phau ntawv lag luam tau nce los ntawm 2.75 feem pua mus rau 3.59 feem pua, thiab qhov feem pua ntawm cov yards thiab dej hiav txwv tau nce los ntawm 5.09 feem pua rau 11.1 feem pua , tsim peb cov khoom kab ntawm thawj cov menyuam yaus pop- nce phau ntawv, cov menyuam yaus cov phau ntawv pop-up, thiab cov menyuam yaus cov phau ntawv pop-up [2].
Nws yog ib qho tsim nyog sau cia tias tus nqi ntawm cov menyuam phau ntawv pop-up feem ntau yog siab dua tus nqi ntawm lwm tus menyuam cov phau ntawv tshiab, thiab kev loj hlob ntawm cov yards thiab dej hiav txwv kuj tau mus txog qhov siab tshiab, uas qhia txog kev nthuav dav ntawm cov menyuam yaus cov phau ntawv pop-up. Raws li kev txheeb cais ntawm cov menyuam yaus phau ntawv muag khoom txij lub Ib Hlis mus txog Lub Peb Hlis 2022, peb pawg saum toj kawg nkaus ntawm cov menyuam yaus phau ntawv pop-up raug nqi ntawm 330 yuan, 275.2 yuan thiab 488 yuan, ntawm qhov uas "Harry Potter Pop-up Books: Hogwarts Lub tsev kawm ntawv ntawm Witchcraft thiab Wizardry" luv nqi ntawm 488 yuan yog ib phau ntawv, thaum lub sab saum toj peb cov me nyuam cov duab phau ntawv tsuas yog 58 yuan, 40 yuan, thiab 318 yuan, uas qhia tau hais tias cov neeg nyeem cov nqi txais ntawm cov me nyuam cov phau ntawv pop-up.
2. Phau ntawv hom paj ntoo thiab kab lis kev cai ua kom sov
Cov menyuam yaus cov phau ntawv pop-up feem ntau suav nrog kev paub txog kev paub txog kev paub thiab IP hloov pauv. Ob hom ntawv no tau raug sim nyob rau hauv kev lag luam txawv teb chaws, thiab cov tshaj tawm tau xa lawv los ntawm cov khoom qub lossis cov kev hloov kho hauv zos los pub cov neeg nyeem. Kev paub txog cov menyuam yaus cov phau ntawv pop-up yog ua raws li kev paub txog kev paub txog ntuj tsim, los ntawm lub neej niaj hnub mus rau astronomy thiab geography, muab ntau yam khoom siv hauv phau ntawv kom txaus siab rau menyuam yaus xav paub thiab nqhis kev paub, xws li cov menyuam yaus phau ntawv pop-up "Peb Lub Cev" rau tib neeg lub cev qauv, phau ntawv pop-up "Lub Ntiaj Teb Pop-up Phau Ntawv" rau cov menyuam yaus hauv thaj chaw, thiab cov menyuam yaus phau ntawv pop-up "Little Player in Mathematics" rau kev suav lej. IP hloov kho cov menyuam yaus cov phau ntawv pop-up siv IPs paub zoo xws li zaj duab xis thiab TV, animation, thiab games los tsim cov menyuam yaus cov phau ntawv pop-up, thiab muab ntau yam khoom los ntawm kev siv lub zog ntawm tus IP qub, xws li Cov menyuam yaus cov phau ntawv pop-up xws li miv thiab nas, Peppa Pig, Daus Dawb thiab Xya Dwarfs.
Nyob rau hauv xyoo tas los no, nrog kev loj hlob ntawm Tuam Tshoj txoj kev loj hlob hauv cheeb tsam hauv cov menyuam yaus cov phau ntawv pop-up, cov menyuam yaus cov phau ntawv pop-up tau qhib cov chaw tshiab los ntawm kev tsom mus rau cov kev coj noj coj ua zoo hauv Suav. Ntawm lawv, nws suav nrog tsis yog tsuas yog thawj cov haujlwm nrog ntau yam kev coj noj coj ua raws li lub ntsiab lus, xws li kev ua koob tsheej, hnub ci, cov cim kos npe, khaub ncaws, tsev khaws puav pheej kab lis kev cai, thiab lwm yam, tab sis kuj tseem muaj cov lus piav qhia, xws li cov dab neeg, dab neeg thiab dab neeg. , Tang paj huam thiab paj huam, thiab qhov thib ob ua ntawm classical masterpieces, uas tau yeej ob lo lus ntawm qhov ncauj thiab kev lag luam paub.
3. Phau ntawv yog qhov zoo tshaj plaws hauv daim ntawv thiab koom nrog cov thev naus laus zis digital
Thoob plaws hauv lub sijhawm tam sim no, cov menyuam yaus cov phau ntawv pop-up tau nthuav tawm ntau txoj hauv kev, xws li phau ntawv pop-up, phau ntawv flip, phau ntawv kov, phau ntawv tes puppet, phau ntawv multimedia thiab lwm phau ntawv tshwj xeeb. Siv phau ntawv pop-up feem ntau ua piv txwv, lub sijhawm tus nyeem ntawv qhib phau ntawv, cov duab hauv phau ntawv yuav tshwm sim tam sim ntawd. Qhov kev hloov pauv ntawm lub tiaj tus mus rau peb-dimensional coj qhov pom kev zoo rau cov neeg nyeem. Vim tias cov menyuam yaus cov phau ntawv pop-up muaj cov kev cai tshwj xeeb rau cov txheej txheem luam ntawv, cov tshaj tawm feem ntau ua rau muaj kev ntxhov siab loj txog cov ntaub ntawv. Piv txwv li, "magic color-hloov da dej phau ntawv" series txais cov txheej txheem luam ntawv ntawm dej discoloration, thaum cov tub ntxhais hluas nyeem ntawv pleev xim nrog dej los yog ib tug cwj mem dej, cov duab dub thiab dawb hauv phau ntawv yuav tsim cov xim hloov, uas tsis tsuas yog txhim khu kev qha. pom cov nyhuv, tab sis kuj nce qhov kev nyeem ntawv ntawm phau ntawv.
Tsis tas li ntawd, kev sib xyaw ua ke ntawm cov menyuam yaus cov phau ntawv pop-up thiab cov thev naus laus zis thev naus laus zis kuj tau tob zuj zus, thiab cov thev naus laus zis xws li AI, AR, VR, MR thiab lwm yam thev naus laus zis tau pib koom ua ke rau hauv kev txhim kho thiab tsim cov menyuam phau ntawv pop-up. Piv txwv li, cov ntawv txawv teb chaws ntawm phau ntawv "Science Runs Out" qhia los ntawm CITIC Publishing Group npog ntau thaj chaw uas cov me nyuam tseem tsis tau kov, xws li lub ntiaj teb celestial, biology prehistoric, natural disasters thiab niaj hnub science. Phau ntawv siv AR thev naus laus zis los tsim ntau qhov xwm txheej tiag tiag, thiab cov menyuam yaus tuaj yeem hnov lawv cov yam ntxwv thiab cov qauv sab hauv los ntawm cov xov tooj ntawm tes, ntsiav tshuaj thiab lwm yam khoom siv hluav taws xob, thiab nthuav lawv qhov chaw xav [3].
4. Online raws tau nthuav dav thiab kev lag luam muaj ntau haiv neeg
Raws li cov phau ntawv siv tau zoo heev, cov menyuam yaus cov phau ntawv pop-up tau pib muab faib los ntawm cov chaw offline xws li Xinhua Bookstore thiab cov khw muag ntawv ntiag tug uas paub zoo. Nrog rau tag nrho cov kev tsiv teb tsaws hauv online ntawm kev muag phau ntawv, cov menyuam yaus cov phau ntawv pop-up tau dhau los ua kev vam khom hauv online. Qhib phau ntawv pej xeem cov ntaub ntawv qhia tau hais tias tam sim no feem ntawm cov me nyuam phau ntawv pop-up online channel tso nyiaj rau ntau tshaj 90 feem pua, deb tshaj lwm cov me nyuam phau ntawv pawg [4]. Ntawm qhov tod tes, qhov no yog vim qhov txuas ntxiv ntawm cov channel hauv online, thiab ntau yam tshiab phau ntawv muag platforms tau muab los ntawm kev lag luam e-lag luam, xws li WeChat zej zog, Douyin, nyob tshaj tawm platform, thiab lwm yam. tus nqi siab ntawm cov menyuam yaus cov phau ntawv pop-up tuaj yeem tau txais kev muag khoom ntau dua ntawm cov platforms online.
Kev nthuav dav hauv online channel tau coj mus rau hom tshiab ntawm kev lag luam ntawm cov menyuam yaus cov phau ntawv pop-up. Live streaming marketing txhawb kev hloov pauv ncaj qha ntawm cov menyuam yaus cov phau ntawv pop-up los ntawm kev foom koob hmoov ntawm KOLs, KOCs, xws li niam, tus tswv, thiab cov kws tshawb fawb txog kab lis kev cai. Crowdfunding kev lag luam txo cov kev pheej hmoo ua lag luam los ntawm cov nqi tsim khoom siab ntawm cov menyuam cov phau ntawv pop-up. Piv txwv li, 2020 txwv ib tsab ntawm "Qhib Lub Nroog Forbidden" thiab "Zhaojian Forbidden City" tau xaiv Modian APP crowdfunding platform raws li kev muag khoom, thiab preset 15, 000 teeb ntawm 20-hnub crowdfunding lub sijhawm rau txhua tus netizens, thiab yog li ntawd, qhov project tau muag tawm hauv tsawg dua 20 hnub tom qab nws tau tshaj tawm.
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