Kev tswj xim puas yog 'kev siv dag zog'? Qhov tseeb, nws tsuas yog tias kev tswj hwm pem hauv ntej tsis ua tiav!

Raws li cov thev naus laus zis thev naus laus zis ntawm cov xim luam tawm, kev tswj xim yog qhov muaj txiaj ntsig zoo rau kev luam ntawv thiab ntim kev lag luam kom ua tiav cov xim sib xws hauv tag nrho cov saw los ntawm cov duab tau, ua rau cov khoom tawm los ntawm cov txheej txheem txheem. Tab sis qhov tseeb, ntau lub lag luam tsis ua tiav qhov kev xav tau tom qab siv kev tswj hwm xim, thiab qee qhov txawm muab software thiab kho vajtse ntawm kev tswj xim rau ntawm txee, ua rau ntau cov khoom pov tseg. Yog li ntau tus neeg hu rau kev tswj xim ib qho "IQ se". Cov laj thawj rau qhov teeb meem no yog raws li nram no:

(1) Cov txheej txheem tswj cov xim uas twb muaj lawm yog qhov tsim nyog rau cov xwm txheej zoo li qub, xav tau txhua yam khoom siv koom nrog, substrate, number case, thiab txawm tias lub hom phiaj tseem ceeb xws li ceev, kub, thiab av noo kom nyob rau hauv tus txheej txheem, thiab nws yog ib qho nyuaj rau ua tau raws li cov kev cai hauv kev tsim khoom tiag tiag.

(2) Kev tswj xim tshuab muaj ntau yam kev tshaj lij, thiab kev ua haujlwm zoo ntawm cov neeg ua haujlwm yuav tsum tau ua. Qee cov kws tshaj lij kev lag luam tsis muaj kev paub txog kev tswj xim xim thiab tsis muaj kev txawj ntse hauv cov kev sib txuas tseem ceeb xws li cov khoom siv calibration thiab ICC profile ntau lawm, ua rau kev tswj xim tsis tuaj yeem ua lub luag haujlwm tag nrho.

(3) Qhov tseeb thiab ruaj khov ntawm qee yam khoom siv tsis txaus, ua rau muaj kev sib txawv ntawm kev hloov xim. Cov kws kho mob feem ntau muaj kev nkag siab zoo ntawm cov laj thawj saum toj no thiab muaj qee yam kev tiv thaiv. Tab sis vim li cas tseem muaj ntau lub tuam txhab uas tsis siv kev tswj xim zoo? Tias yog vim li cas pem hauv ntej -kev tswj hwm ntawm kev tswj xim yog qhov tseem ceeb dua.

Pem hauv ntej -kev tswj hwm kev tswj xim yog dab tsi?

Pem hauv ntej -kev tswj hwm kev tswj xim yog dab tsi? Qhov tseeb, nws yog literal. Hauv xovxwm, kev tswj xim tuaj yeem pab ua kom muaj xim sib xws thoob plaws txhua yam ntawm cov khoom siv luam ntawv, tab sis tsuas yog "sib npaug". Raws li seb qhov "kev sib raug zoo" yog dab tsi cov neeg siv khoom xav tau, kev tswj xim tsis tuaj yeem ua dab tsi txog nws. Yog li ntawd, qee qhov kev siv zog yuav tsum tau muab tso rau hauv pem hauv ntej kawg ntawm kev tswj xim kom nws ua tau zoo tshaj plaws.

Qhov tseem ceeb tshaj plaws hauv kev tswj xim yog ICC tus qauv, thiab kev luam ntawv yog ib qho ntawm cov kev lag luam nrog cov qauv tshaj plaws. Txhua qhov kev txiav txim muaj cov qauv sib txawv: nrog cov qauv qub, nrog rau lwm yam luam tawm, nrog cov qauv digital, nrog lub computer qhia, nrog cov xov tooj ntawm tes ......Varied. Tseem muaj qee cov neeg siv khoom thiab cov neeg tsim qauv ua raws li cov xim ntawm qhov chaw, tom qab ntawd tus qauv yog cov neeg siv khoom lub zeem muag, thiab cov qauv no yog dynamic, qee zaum tom qab kho ntau yam teebmeem, tus neeg siv khoom qhia koj xaiv thawj version ntawm cov nyhuv. Nyob rau hauv lub ntsej muag ntawm qhov teeb meem no, feem ntau cov tshuab luam ntawv tsis muaj kev pab, yog li rov qab, kho dua, thiab kev ua pov thawj tsis tu ncua raug txo kom tsawg, uas tsis yog tsuas yog ua rau cov khib nyiab loj, tab sis kuj ua rau cov neeg siv khoom txaus siab tuaj yeem ua rau cov neeg siv khoom poob.

Hauv kev teb rau cov xwm txheej no uas txhua tus tsis xav pom, tus sau tau tshawb fawb txog kev tiv thaiv txij li xyoo 2017, mus xyuas ntau tus neeg siv khoom kawg, suav nrog ntau yam thawj - kab hom, thiab pom tias muaj teeb meem tiag tiag nrog peb cov qauv. Piv txwv li, thaum tus neeg muas zaub tso ib qho kev txiav txim, nws muab ib daim ntawv luam, hais tias nws yog chasing tus qauv, thiab thaum peb siv zog ntau heev, thaum kawg peb tau nyob ze heev, tab sis lub tswv yim tshuav los ntawm cov neeg siv khoom yog tias "ob lub tsev luam ntawv no nyob rau tib theem".

Thaum tus sau ib zaug caum tus qauv luam ntawv, nws pom tias cov duab hauv cov qauv luam tawm los ntawm cov neeg siv khoom yog xiav thiab cov duab txiv hmab txiv ntoo yog grey, yog li nws hais kom tus neeg muag khoom sib txuas lus nrog cov neeg siv khoom thiab nug tus neeg siv khoom yog tias daim duab tuaj yeem ua kom zoo dua thiab cov txiv hmab txiv ntoo fresher. Cov neeg siv khoom tsis tsuas yog pom zoo tab sis kuj zoo siab heev, hais tias nws yuav yog qhov zoo tshaj plaws los luam cov khoom zoo. Nyob rau hauv txoj kev no, cov qauv luam ntawv tau ua tiav tiav los ntawm "chasing printing samples" mus rau "raws li cov qauv, thiab cov cim thiab cov duab kos duab tau raug txhim kho raws li qub", uas zoo heev txo qhov nyuaj ntawm kev ua haujlwm. Tom qab ntawd, peb tau ua raws li txoj hauv kev no txawm tias peb yuav ua li cas, thiab ntau dua 90% ntawm peb cov neeg siv khoom tau txais peb cov lus qhia thiab cov neeg siv khoom txaus siab tau nce. Qhov no yog pem hauv ntej -kev tswj hwm kev tswj xim, uas yog, tus qauv ICC tau coj mus rau tom kawg cov neeg siv khoom. Txawm hais tias hom luam ntawv xav tau dab tsi, tsuas muaj ib qho qauv: ua raws li cov neeg siv khoom xav tau.

Yuav ua li cas kom tau raws li qhov xav tau ntawm cov neeg siv khoom?

"Cov neeg siv khoom xav tau" yog lub tswv yim tsis meej heev uas nyuaj rau kev suav, uas ua rau kev ua haujlwm tsis zoo. Txawm li cas los xij, tom qab ntau xyoo ntawm kev sim, tus sau tau sau tseg qee cov qauv qhia ntxaws uas ua haujlwm tau zoo dua thiab yuav tsum tau ua raws li hauv ntej -kev ua tiav ntawm kev tswj xim.

01/ Hom cwj pwm: Cov xim yuav tsum tau ntxiv dag zog los txheeb xyuas thiab sib tw tonality

(1) Cov xim xim tseem ceeb: cov xim logo xim thiab cov xim qauv yuav tsum tau rov qab 1: 1, xws li Coca -Cola liab, Starbucks ntsuab, thiab lwm yam, sim siv cov xim xim kom tsis txhob hloov xim.

(2) tonal matching: Piv txwv li, FMCG cov khoom siv feem ntau siv cov xim saturated heev (tsub tab sis tsis teeb, tshiab tab sis tsis tsaus) kom nyiam cov neeg siv khoom nyiam; Cov khoom lag luam niam txiv thiab menyuam mos feem ntau siv cov xim mos (lub teeb tab sis tsis tsaus) los qhia txog kev sov siab.

02/ Scene adaptation: Cov xim yuav tsum tau yoog raws li kev ua haujlwm thiab cov neeg tuaj saib

(1) Kev ua haujlwm zoo: ntim khoom noj feem ntau yog xim sov, uas yooj yim rau kev noj qab haus huv; Cov khoom siv tshuaj lom neeg niaj hnub feem ntau siv cov xim tshiab thiab txias kom qhia txog kev huv.

(2) Kev yoog raws cov neeg tuaj saib: cov khoom siv menyuam yaus feem ntau siv cov xim sib txawv, uas yog raws li cov menyuam yaus qhov zoo nkauj; Cov khoom qub feem ntau siv siab - xim sib piv rau kev txheeb xyuas yooj yim.

Thaum koj nkag siab cov qauv no, ua ke nrog cov xim luam tawm, gradation, thiab saturation, pem hauv ntej -kev ua tiav kawg muaj txoj cai ua raws. Raws li cov neeg siv khoom xav tau, cov txiaj ntsig luam ntawv tiag tiag yuav luag 100% sib txawv, tab sis peb yuav tsum nkag siab cov kev taw qhia ntawm kev sib txawv: xim daj yog kho thiab ci dua, qib kev tsis ncaj ncees yog qhov muaj zog, thiab kev tsis txaus ntseeg siab dua.

Raws li pom nyob rau hauv daim duab 1, daim ntawv lo dej ntxhia yog tsuas yog raws li cov xim txias xws li xiav thiab tsaus xiav, thiab thaum tsim cov qauv luam ntawv, nws yog ib qho tsim nyog yuav tsum nyiam cov xim txias, uas yog, sim ua kom xiav kom tsis txhob liab los yog liab doog (tsom rau kev kho cov xim).

Daim duab 1 Mineral Water Label Design

Raws li pom nyob rau hauv daim duab 2 nrog lub koob yees duab tsim, raws li tus neeg siv khoom tus qauv tsim qauv, sim txhim kho qhov tob kom ntau li ntau tau kom tsis txhob muaj kev txo qis hauv txheej txheej.

Daim duab 2 Lub koob yees duab qauv

Raws li tus kws tshaj lij hauv kev lag luam luam ntawv, ib tus yuav tsum muaj kev nkag siab zoo ntawm kev zoo nkauj. Thaum teeb tsa cov qauv hauv pem hauv ntej kawg rau cov neeg siv khoom sib txawv nrog cov kev xav tau sib txawv, nws yog ib qho tseem ceeb kom ua tau raws li qhov xav tau ntawm kev zoo nkauj. Kev hloov kho cov qauv luam ntawv xws li piv cov qauv ntawm lub cev, cov ntawv pov thawj digital, thiab cov ntawv pov thawj xim hauv computer kom tau raws li cov neeg siv khoom xav tau yog qhov tseem ceeb. Thaum lub hauv ntej- cov qauv kawg tau tsim, muab lawv nrog kev tswj cov xim ua kom muaj xim sib xws los ntawm cov ntawv pov thawj digital rau cov khoom luam tawm, yog li txhim kho kev ua haujlwm zoo, txaus siab rau cov neeg siv khoom, thiab ua tiav qhov yeej- yeej.